Dynamic Creative (DCO) Saves Brands Millions in Creative Production Costs

During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised creative, production, and content development fees -- i.e. anything outside of money spent for media. This amount has varied over the years, but during the TV era, it used to be around 12-20% of media spend. This amount has [...]
By Diaz Nesamoney | July 10th, 2020

Yes. Black Lives Matter

Over the last several days, we have seen horrific events happen in America. The fact that a police officer in broad daylight with several onlookers would smother the life out of an African American man, is something we as Americans and as humans simply should not accept. This is a significant failure of leadership at many levels in this country [...]
By Diaz Nesamoney | June 03rd, 2020

Resilience: How We Respond To Crisis

It’s been over two months since the COVID-19 Stay-at-home orders came into effect. In many ways, the coronavirus crisis has transformed Jivox. It has brought us closer as a team and as a family. Jivox offices around the world now come together every day to appreciate one another’s talents, either through our home-grown cooking and cocktail mixing [...]
By Anna Luo | May 31st, 2020

The Demise of Third-Party Cookies: How Personalization Must Evolve

This post was originally published on    When we receive coupons for products we’ve been eyeing or stumble upon new, lower rates for the best hotel in the location of our dreams, it isn’t a coincidence. Brands use the data they’ve gathered about you to serve these personalized ads, sometimes without you even realizing it. While at first this might [...]
By Diaz Nesamoney | May 19th, 2020

Three Ways Digital Marketing Will Change Post COVID-19

This post was originally published on  For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. The stock market was falling, companies were laying people off, people were forced to work from home, grocery shelves emptied, and, almost every country in the world had infections and deaths soaring – there seemed to [...]
By Diaz Nesamoney | May 19th, 2020

How We Build A Dynamic Community of People, Culture and Inclusivity

Right around late March when the coronavirus panic-buying set in, none of us could find disinfecting solutions and wipes, rubbing alcohol, face masks online or in the stores. But one afternoon, I received a little Jivox care package containing all of these essentials, along with vitamin C pills and anti-stress incense sticks. This is very typical [...]
By Anna Luo | May 13th, 2020

Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Adding to the Conversation

When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested items derived from our previous purchases. When we browse camping gear online, we’re quickly served banner ads for that merchandise. When we open Google or Apple Maps, we’re offered commonly-visited destinations [...]
By Diaz Nesamoney | April 30th, 2020

Determination: What We Can Learn From An Ant

Tough times don't last. Determined people do. In this moment of our fight against COVID-19, we see COURAGE among each of us as we DEDICATE ourselves to making a positive difference in others' lives. While facing some of these life challenges, it is our DETERMINATION that gets us through the crisis, again and again. I want to share an uplifting [...]
By Anna Luo | April 20th, 2020

The True Meaning of Dedication: from Family to Community

“Dedicate yourself to what gives your life true meaning and purpose; make a positive difference in someone's life.” ― Roy T. Bennett As we continue to confront the coronavirus crisis, we look for ways to do our individual parts and bring change for the better through our aggregated efforts. Today, I’ve had a chance to catch up with Taylor White, [...]
By Anna Luo | April 14th, 2020

Resizing Ad Images Made Easy Using DCO

Increase creative production cost savings using automation  Launching a digital campaign often involves frequent, repetitive tasks. For instance, to run the same campaign across multiple channels, ads must be re-sized to adhere to the specifications of that channel. An ad created for mobile will not work on Facebook. This would not have been such [...]
By Smita Shore | April 01st, 2020
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Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.

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