FEATURED POST
Tags: "personalization", digital marketing, consumer privacy,
We recently announced a significant upgrade to the Jivox IQ platform, involving a complete redesign of the core event processing...
Tags: engagement rate, "personalization", Platform & Technology,
Tags: digital marketing, dynamic creative, Platform & Technology,
Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be good...
Tags: DCO, Thought Leadership, data security,
"For us, security is paramount. Even before all these privacy issues came along, we were always operating with the premise that...
Tags: "personalization", Thought Leadership, enterprise security,
This article was originally featured in Total Retail
Digital commerce has emerged as a winning business strategy since 2020 as...
Tags: personlization, digital marketing, eCommerce marketing,
“The future of Digital Marketing is a combination of digital AND human. Brands should be present everywhere and relevant while...
Tags: personlization, Thought Leadership, humanizing marketing,
“Much of a future consumer’s product needs are becoming anticipated and automated...it’s ‘personal commerce’ that anticipates,...
Tags: digital marketing, Thought Leadership, Voices In Personalization,
On a demanding terrain, I bike with excitement. Adventures await. I look forward to pushing my limits and testing my skills in...
Tags: company culture, People and Culture, teamwork,
At the start of 2021, we announced the launch of our new Dynamic Canvas Studio, an easy-to-use UI that enables brands to generate...
Tags: "personalization", Platform & Technology, ctv,
For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very...
Tags: dynamic creative optimization, personlization, Thought Leadership,
Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were...
Tags: identity, Thought Leadership, FLoC,
Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect...
Tags: dynamic creative optimization, "personalization", Platform & Technology
This interview was originally published on AiThority.
Hi Anna, please tell us about your current role and how you arrived at...
Tags: personlization, diversity, digital marketing,
This article was originally posted on Business 2 Community.
As anyone in the advertising industry well knows, Google is in the...
Tags: first-party data, identity, Thought Leadership,
This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers, we...
Tags: dynamic creative optimization, personlization, first-party data,
What are self driving buildings? How do electric vehicles continue to innovate with EV charging networks and real estate? How can...
Tags: "personalization", Thought Leadership, artificial intelligence,
Global brands have achieved significant scale and efficiencies across most of marketing over the past 10 years, leveraging...
Tags: dynamic creative optimization, personlization, Thought Leadership,
What are super funnels and why do they matter? Can we achieve a low customer acquisition cost while maintaining high throughput...
Tags: Thought Leadership
What is values-driven leadership? Why is vulnerability important in the workplace? How can leaders, CxOs and board members...
What trends should investors be aware of while seeking alpha for 2030? Along with eCommerce and personalization, what companies...
Tags: "personalization", Thought Leadership, eCommerce,
How can one scale one’s data and cloud architecture? How does supporting a cloud center of excellence lead to product led growth?...
At Jivox, we’re privileged to have a bunch of women with a spirit that reverberates the unstoppable culture we’ve built over the...
Tags: People and Culture
In the month of February, we launched the Dynamic Canvas Studio, a major product update highlighting creative freedom brands will...
Tags: DCO, company culture, People and Culture,
Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising...
What is good branding and how does it impact the overall corporate growth strategy? What are product content activation, product...
What is community-led growth and why does it matter? How does Stack Overflow think about its developer community? What are the...
Tags: jivox podcast, Thought Leadership, product-led growth,
Earlier today, we launched Dynamic Canvas Studio (DCS), a...
Tags: dynamic creative optimization, reduce costs, personlization,
Personalizing marketing messages at scale can be challenging. Besides tailoring messages to make them relevant to consumers’...
Last week, Google finally announced what they have hinted at for a while — that their solution to the removal of third-party...
This article was originally published by Toolbox.com.
2020 was a year of tremendous strife and technological tailwinds.With...
Tags: "personalization", consumer privacy, Thought Leadership,
This article was originally posted in Forbes.
Covid-19 has not only drastically changed the way we communicate with each other,...
Tags: Thought Leadership
At Jivox, we had our best year as a company in 2020. We grew significantly over 2020 and had...
Tags: dynamic creative optimization, personlization, digital marketing,
To say that 2020 has been a bad dream we’d all like to wake up from is probably an understatement. Most of us are exhausted from...
Tags: company culture, People and Culture, holiday
What is KYC and why is it important in the retail world? What strategies can CMOs employ to transform their brands?
Tags: brands, Thought Leadership, DTC,
In Part 1, we discussed the history of eCommerce and the emerging trends in commerce in North America. North America post COVID...
What are the essential ingredients for a successful direct-to-consumer (DTC) selling? Data, more data, and DTC best practices.
In...
Tags: omnichannel, Thought Leadership, DTC,
The Consumer Packaged Goods industry has seen several shifts in consumer buying patterns over the last decade, seeding new...
Tags: personlization, omnichannel, dynamic creative,
In this episode of #Thetimeisnow, a podcast by Jivox, our Managing Director EMEA, Danielle Wykes, chats with Adam Ray, CEO and...
Tags: People and Culture, entrepreneur, education
#Thetimeisnow, a podcast by Jivox, is back for season two. This week, our Managing Director EMEA, Danielle Wykes, chats with ...
Tags: eCommerce marketing, Thought Leadership, fitness,
What does the future of media look like post COVID?
What significant changes are occurring in the competitive landscape, and...
Tags: personlization, eCommerce marketing, Thought Leadership,
Growth Commerce represents a navigated tour around the world with regards to emerging eCommerce trends and patterns. With...
This article was originally published on TotalRetail.
In today’s shopping environment, consumer habits change by the day. One day...
Tags: omnichannel, Thought Leadership
This article was originally published on Forbes.
Digital marketing, as we know it, has changed quite a bit in the past few...
Tags: Thought Leadership
This article was originally posted on ANA.
While it has been more than ten years since the U.S. was embroiled in a recession, it...
Tags: Thought Leadership
This article was originally posted on Ecommerce Times.
You're driving to work as the sky starts to dump the first snow of the...
Tags: Thought Leadership
Millions of people stuck in their homes and terrified to go outside for fear of a pandemic would have seemed like the stuff of...
Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to make its way to the...
Tags: dynamic creative optimization, personlization, eCommerce marketing,
During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised...
Tags: Thought Leadership
Over the last several days, we have seen horrific events happen in America. The fact that a police officer in broad daylight with...
Tags: People and Culture
It’s been over two months since the COVID-19 Stay-at-home orders came into effect. In many ways, the coronavirus crisis has...
Tags: People and Culture
This post was originally published on
When we receive coupons for products we’ve been eyeing or stumble upon new, lower rates...
Tags: DCO, digitalmarketing, first-party data,
This post was originally published on
For the first weeks of COVID-19, it felt like the end of the world was indeed finally...
Tags: reduce costs, DCO, personlization,
Right around late March when the coronavirus panic-buying set in, none of us could find disinfecting solutions and wipes, rubbing...
Tags: inclusiveness, COVID-19, TogetherApart,
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see...
Tags: first-party data, cookieless, identity,
Tough times don't last. Determined people do.
In this moment of our fight against COVID-19, we see COURAGE among each of us as we...
Tags: personlization, digital marketing, COVID-19,
“Dedicate yourself to what gives your life true meaning and purpose; make a positive difference in someone's life.”― Roy T....
Tags: personlization, digital marketing, COVID-19,
Launching a digital campaign often involves frequent, repetitive...
Tags: Platform & Technology
City by city, state by state, country after country--we see stay-at-home mandates coming into effect as governments are working...
Tags: digital marketing, COVID-19, Stay-at-Home,
In just a few weeks, the whole world has changed, perhaps even permanently. What appeared to be a wayward virus in a remote...
Tags: reduce costs, brands, digital marketing,
Thriving at Jivox at a time of crisis
As a three-time entrepreneur, I have always valued developing a strong culture over and...
Tags: coronavirus, COVID-19, Stay-at-Home,
Pew Research has found that nearly 80% of U.S. adults are concerned about...
We are honored to share a story about Emma O'Sullivan. We’ve known Emma through our work together in creating personalized DCO...
Tags: DCO, "personalization", inclusiveness,
Danielle Wykes and I both work for Jivox, a company built on the strength and resilience of 150 talents...
Tags: DCO, personlization, inclusiveness,
As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind...
To offer personalization, brands need to leverage a combination of data, channel, and optimization.
I recently came across a...
Tags: dynamic creative optimization, DCO, brands,
Traditionally marketers were taught to respect and use...
Tags: Thought Leadership
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing...
Tags: Thought Leadership
Remember back in 2003, Best Buy came up with...
Tags: Thought Leadership
Not too long ago, media agencies were a necessary first stop for any...
Tags: Thought Leadership
I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and...
Tags: Thought Leadership
Today’s audiences aren’t just spending time with two or three forms...
Tags: Platform & Technology
A great discussion about the future of digital advertising between Diaz Nesamoney,...
Tags: Thought Leadership
Throughout its 20-year history, the IAB has been working with...
Tags: Thought Leadership
In a Customer Experience & Loyalty Special...
Tags: Thought Leadership
As a computer science student many years ago, I learned a bit about...
Tags: Thought Leadership
At the dmexco conference last year, I had an opportunity to...
Tags: Thought Leadership
Calling something an...
Tags: Thought Leadership
How often have you gone to a website and seen an ad...
Tags: Thought Leadership
In recent years, programmatic media platforms have revolutionized the world of...
Tags: Thought Leadership
For marketers, the...
Tags: Thought Leadership
Programmatic media is a fait accompli; there is no...
Tags: Thought Leadership
The Interactive Advertising Bureau (IAB) ...
Tags: Thought Leadership
