Digital Marketer Speaks Out: Emma on ADHD

We are honored to share a story about Emma O'Sullivan. We’ve known Emma through our work together in creating personalized DCO campaigns for global brands. Here’s her story: from the time when she was first diagnosed with ADHD, to seeing her strength in dealing with it at work and at home.  Her resilience shines in her willingness to accept this [...]
By Anna Luo | September 19th, 2019

Jivox Podcast: Digital Marketers on Diversity

  Why Here, Why Now? Danielle Wykes and I both work for Jivox, a company built on the strength and resilience of 150 talents around the world. We, as a company, are passionate about using technology to help solve business problems and drive business growth. Throughout 13 years of our operation, we have hit a few bumps along the way. We have [...]
By Anna Luo | September 19th, 2019

Display Marketing Success Metrics

  As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind issue for marketers.  Advertising has been around for roughly more than 200 years in different forms: print media, billboards, pamphlets, and more recently, TV and online ads. One of the biggest challenges with all the [...]
By Anurag Sure | May 15th, 2019

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization. I recently came across a study by Salesforce.com on customer expectations that caught my attention. 59% of consumers today expect brands to personalize the information they receive from them. Furthermore, 79% are willing to share information in [...]
By Smita Shore | May 15th, 2019

Personalization: Plotting, Analyzing and Optimizing the Customer Journey

Personalization: Plotting, Analyzing and Optimizing the Customer Journey Traditionally marketers were taught to respect and use the hallowed “marketing funnel,” and the idea was a brand would cast a wide net using broad messaging and then entice consumers through a “path-to-purchase.” This funnel approach worked well in the days of traditional [...]
By Diaz Nesamoney | December 13th, 2018

How Brands Can Thrive By Using First-Party Data

It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing number of brands have begun selling their products straight to consumers, cutting out the middleman and generating large quantities of customer information in the process.
By Diaz Nesamoney | August 19th, 2018

Omni-Channel Marketing Benchmark

The Positive Impact of Combining Omni-Channel Marketing with Personalized Messaging. Remember back in 2003, Best Buy came up with the "customer centricity" approach to compete with Walmart's electronics department? This approach focused on the customer's journey, from online, to in-store and to post-sales support. The move kicked off a new breed [...]
By Anna Luo | April 20th, 2018

Media Agencies: How to Thrive in the Programmatic Age

Strategy, Data and Technology Must Become Core Practices Not too long ago, media agencies were a necessary first stop for any brand that hoped to connect with its target customers. Only the agency had the information necessary to create an intelligent media plan or the relationships and cost-efficiency (due to their ability to make aggregate media [...]
By Diaz Nesamoney | April 20th, 2018

How CPG Brands Can Harness Personalization To Engage Consumers

Tips for CPG Brands I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization.
By Diaz Nesamoney | September 22nd, 2017

Jivox Launches Integration with Facebook to Power Brands’ Omni-channel Campaigns with the Benefits of Personalization

Powering Brands’ Omni-channel Campaigns with Personalization Today’s audiences aren’t just spending time with two or three forms of media. They are omnivorous consumers of media on a multitude of platforms and screens. If marketers want to engage them effectively, they need to similarly create a seamless engagement experience across channel. In [...]
By Diaz Nesamoney | June 26th, 2017
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Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.

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