FEATURED POST
For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very...
Tags: dynamic creative optimization, personlization, Thought Leadership,
Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect...
Tags: dynamic creative optimization, "personalization", Platform & Technology
This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers, we...
Tags: dynamic creative optimization, personlization, first-party data,
Global brands have achieved significant scale and efficiencies across most of marketing over the past 10 years, leveraging...
Tags: dynamic creative optimization, personlization, Thought Leadership,
Earlier today, we launched Dynamic Canvas Studio (DCS), a...
Tags: dynamic creative optimization, reduce costs, personlization,
At Jivox, we had our best year as a company in 2020. We grew significantly over 2020 and had...
Tags: dynamic creative optimization, personlization, digital marketing,
Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to make its way to the...
Tags: dynamic creative optimization, personlization, eCommerce marketing,
Pew Research has found that nearly 80% of U.S. adults are concerned about...
As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind...
To offer personalization, brands need to leverage a combination of data, channel, and optimization.
I recently came across a...
Tags: dynamic creative optimization, DCO, brands,
