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The Future
of Identity
Post Google

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Personalized Connected TV Ads: Digital Marketing’s New Frontier

For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very...


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Tags: dynamic creative optimization, personlization, Thought Leadership,

The Most Interesting Personalized Video Ads We’ve Seen Across Social Media Sites

Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect...


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Tags: dynamic creative optimization, "personalization", Platform & Technology

How First-Party Identity Will Rule Personalized Digital Marketing

This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers,...


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Tags: dynamic creative optimization, personlization, first-party data,

DCO: Smart Ways to Save Costs & Increase ROI

Global brands have achieved significant scale and efficiencies across most of marketing over the past 10 years, leveraging...


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Tags: dynamic creative optimization, personlization, Thought Leadership,

Introducing Jivox Dynamic Canvas Studio

What Is It & Why It Matters to In-house Creative Teams & Agencies

Earlier today, we launched Dynamic Canvas Studio (DCS), a...


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Tags: dynamic creative optimization, reduce costs, personlization,

Reflecting Back on 2020 and Where We are Heading in 2021

The Future is Personalized Marketing

At Jivox, we had our best year as a company in 2020. We grew significantly over 2020 and...


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Tags: dynamic creative optimization, personlization, digital marketing,

Personalized eCommerce Marketing: The New Imperative for Brands

Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to make its way to...


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Tags: dynamic creative optimization, personlization, eCommerce marketing,

Jivox+LiveRamp: Delivering Brand-Centric, Omnichannel Personalization in a Privacy-First World

Bridging the gap: consumer privacy & personalization

Pew Research has found that nearly 80% of U.S. adults are concerned about...


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Tags: dynamic creative optimization, DCO, personlization,

Display Marketing Success Metrics

 

As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind...


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Tags: dynamic creative optimization, reduce costs, metrics,

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization.

I recently came across a...


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Tags: dynamic creative optimization, DCO, brands,

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.