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The Future
of Identity
Post Google

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GrowthCast: Know Your Customers and Brand Differentiation for CMOs

What is KYC and why is it important in the retail world? What strategies can CMOs employ to transform their brands?


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Tags: brands, Thought Leadership, DTC,

How Brands Are Responding With Empathy To The Coronavirus Outbreak

 

In just a few weeks, the whole world has changed, perhaps even permanently.  What appeared to be a wayward virus in a remote...


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Tags: reduce costs, brands, digital marketing,

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization.

I recently came across a...


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Tags: dynamic creative optimization, DCO, brands,

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.