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2020 Personalized eCommerce Trends: Consumer Packaged Goods

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The Demise of Third-Party Cookies: How Personalization Must Evolve

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When we receive coupons for products we’ve been eyeing or stumble upon new, lower...


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Tags: DCO, digitalmarketing, first-party data,

Three Ways Digital Marketing Will Change Post COVID-19

This post was originally published on 

For the first weeks of COVID-19, it felt like the end of the world was indeed finally...


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Tags: reduce costs, DCO, personlization,

Jivox+LiveRamp: Delivering Brand-Centric, Omnichannel Personalization in a Privacy-First World

Bridging the gap: consumer privacy & personalization

Pew Research has found that nearly 80% of U.S. adults are concerned about...


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Tags: dynamic creative optimization, DCO, personlization,

Digital Marketer Speaks Out: Emma on ADHD

We are honored to share a story about Emma O'Sullivan. We’ve known Emma through our work together in creating personalized DCO...


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Tags: DCO, "personalization", inclusiveness,

Jivox Podcast: Digital Marketers on Diversity

 

Why Here, Why Now?

Danielle Wykes and I both work for Jivox, a company built on the strength and resilience of 150 talents...


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Tags: DCO, personlization, inclusiveness,

Display Marketing Success Metrics

 

As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind...


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Tags: dynamic creative optimization, reduce costs, metrics,

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization.

I recently came across a...


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Tags: dynamic creative optimization, DCO, brands,

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.