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When we receive coupons for products we’ve been eyeing or stumble upon new, lower...
Tags: DCO, digitalmarketing, first-party data,
This post was originally published on
For the first weeks of COVID-19, it felt like the end of the world was indeed finally...
Tags: reduce costs, DCO, personlization,
Pew Research has found that nearly 80% of U.S. adults are concerned about...
We are honored to share a story about Emma O'Sullivan. We’ve known Emma through our work together in creating personalized DCO...
Tags: DCO, "personalization", inclusiveness,
Danielle Wykes and I both work for Jivox, a company built on the strength and resilience of 150 talents...
Tags: DCO, personlization, inclusiveness,
As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind...
To offer personalization, brands need to leverage a combination of data, channel, and optimization.
I recently came across a...
Tags: dynamic creative optimization, DCO, brands,
