Rashmi Gupta, Author at Jivox

About Rashmi Gupta

Rashmi Gupta in her role as Senior Director- Business Strategy & Growth (Global) at Jivox works with FORTUNE 1000 global marketing leaders to help them generate higher ROI on marketing investment through marketing personalization. She has advised clients in the consumer goods and retail industries, with extensive experience in the FMCG, Food & Beverage, and Retail Sports sectors. On weekends, she is an artist and an outdoor enthusiast, who enjoys avid traveling.

2020 Personalized E-Commerce Trends: Consumer Packaged Goods (CPG)

By Rashmi Gupta|2023-12-08T22:58:30+00:00November 4th, 2020|Categories: Thought Leadership|

The Consumer Packaged Goods industry has seen several shifts in consumer buying patterns over the last decade, seeding new innovation ideas including rising private [...]