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Privacy first analytics



How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies

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Rashmi Gupta

Rashmi Gupta in her role as Senior Director- Business Strategy & Growth (Global) at Jivox works with FORTUNE 1000 global marketing leaders to help them generate higher ROI on marketing investment through marketing personalization. She has advised clients in the consumer goods and retail industries, with extensive experience in the FMCG, Food & Beverage, and Retail Sports sectors. On weekends, she is an artist and an outdoor enthusiast, who enjoys avid traveling.

2020 Personalized eCommerce Trends: Consumer Packaged Goods (CPG)

The Consumer Packaged Goods industry has seen several shifts in consumer buying patterns over the last decade, seeding new...

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Tags: personlization, omnichannel, dynamic creative,

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.