Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were...
Tags: identity, Thought Leadership, FLoC,
This article was originally posted on Business 2 Community.
As anyone in the advertising industry well knows, Google is in...
Tags: first-party data, identity, Thought Leadership,
This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers,...
Tags: dynamic creative optimization, personlization, first-party data,
Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising...
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we...
Tags: first-party data, cookieless, identity,
