This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers...
Tags: dynamic creative optimization, personlization, first-party data,
This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers...
Tags: dynamic creative optimization, personlization, first-party data,
Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising...
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we...
Tags: first-party data, cookieless, identity,
