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FEATURED POST

The Future
of Identity
Post Google

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Google Pressed Pause on Removing Third-Party Cookies. What Should Brands Do Next?

Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were...


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Tags: identity, Thought Leadership, FLoC,

What’s Next for 1:1 Identity in a Google-Less Industry?

This article was originally posted on Business 2 Community. 

As anyone in the advertising industry well knows, Google is in...


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Tags: first-party data, identity, Thought Leadership,

How First-Party Identity Will Rule Personalized Digital Marketing

This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers,...


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Tags: dynamic creative optimization, personlization, first-party data,

The Future of Identity Post Google

Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising...


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Tags: personlization, digitalmarketing, first-party data,

Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Adding to the Conversation

When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we...


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Tags: first-party data, cookieless, identity,

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.