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Naren Nachiappan

Naren Nachiappan, as Jivox’s Chief Customer officer, leads a global organization in customer acquisition and retention. As CCO, he is also devoted to the pursuit of our customers’ success, by developing and owning key operational metrics, including customer satisfaction, retention and profitability. Naren comes to Jivox from Wind River (NASDAQ:WIND), where as Vice President and General Manager, he was a part of the executive team responsible for reigniting growth and adding over $100 million to the top line in three years. Naren was directly responsible for taking the Device Management business from a concept to a multimillion-dollar revenue rate in under 9 quarters. Earlier in his career, as CEO of Proceler and as Senior VP at VenturCom (acquired by Citrix), he was responsible for pioneering several industry innovations such as ‘the first support for automated application acceleration using hybrid SoCs’ which resulted in Proceler’s nomination for the 2001 MPR Analysts choice award, and the first flight-essential certified UNIX for avionics applications on the Boeing 777. Naren graduated cum laude from Harvard University and holds an MBA from the UC Berkeley Haas School of Business.

Winning Strategies First: Ingredients for a Successful Marketing Overhaul

This article was originally featured in Total Retail

 

Digital commerce has emerged as a winning business strategy since 2020...


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Tags: personlization, digital marketing, eCommerce marketing,

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.