Jivox Blog | data security

VIP Q&A: Tom Treanor on Personalization, Data Privacy & the Future of Marketing

By Anna Luo On December 6, 2021

VIP Q&A: Tom Treanor on Personalization, Data Privacy & the Future of Marketing

"Personalization is really understanding and anticipating what are the next steps to help you solve a problem or get something...

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Tags: "personalization", digital marketing, consumer privacy,

How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies

By Matt Sharratt On November 30, 2021

How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies

We recently announced a significant upgrade to the Jivox IQ platform, involving a complete redesign of the core event processing...

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Tags: engagement rate, "personalization", Platform & Technology,

Blaze the Personalization Trail!

By Anna Luo On November 30, 2021

Blaze the Personalization Trail!

How to Optimize Customer Journeys, Attribute Revenue, Create High Engagement via Lightning-Fast Analytics & Data Clean Rooms in a...

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Tags: digital marketing, dynamic creative, Platform & Technology,

Will Data Security and Privacy Drive the Inhousing of AdTech?

By Diaz Nesamoney On October 12, 2021

Will Data Security and Privacy Drive the Inhousing of AdTech?

Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be good...

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Tags: DCO, Thought Leadership, data security,

4 Trends CEOs and CMOs Need To Be Aware of in 2021

By Nimay Parekh On January 29, 2021

4 Trends CEOs and CMOs Need To Be Aware of in 2021

This article was originally published by Toolbox.com.

2020 was a year of tremendous strife and technological tailwinds.With...

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Tags: "personalization", consumer privacy, Thought Leadership,

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