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Privacy first analytics

 

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How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies

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VIP Q&A: Tom Treanor on Personalization, Data Privacy & the Future of Marketing
"Personalization is really understanding and anticipating what are the next steps to help you solve a problem or get something...

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Tags: "personalization", digital marketing, consumer privacy,

How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies

We recently announced a significant upgrade to the Jivox IQ platform, involving a complete redesign of the core event processing...


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Tags: engagement rate, "personalization", Platform & Technology,

Blaze the Personalization Trail!
By Anna Luo On November 30, 2021

Blaze the Personalization Trail!

How to Optimize Customer Journeys, Attribute Revenue, Create High Engagement via Lightning-Fast Analytics & Data Clean Rooms in a...


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Tags: digital marketing, dynamic creative, Platform & Technology,

Will Data Security and Privacy Drive the Inhousing of AdTech?

Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be good...


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Tags: DCO, Thought Leadership, data security,

4 Trends CEOs and CMOs Need To Be Aware of in 2021

This article was originally published by Toolbox.com.  

2020 was a year of tremendous strife and technological tailwinds.With...


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Tags: "personalization", consumer privacy, Thought Leadership,

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.