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This article was originally posted on Business 2 Community.
As anyone in the advertising industry well knows, Google is in...
Tags: first-party data, identity, Thought Leadership,
This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers,...
Tags: dynamic creative optimization, personlization, first-party data,
Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising...
This post was originally published on
When we receive coupons for products we’ve been eyeing or stumble upon new, lower...
Tags: DCO, digitalmarketing, first-party data,
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we...
Tags: first-party data, cookieless, identity,
Pew Research has found that nearly 80% of U.S. adults are concerned about...
