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This article was originally posted on Business 2 Community.
As anyone in the advertising industry well knows, Google is in the...
Tags: first-party data, identity, Thought Leadership,
This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers, we...
Tags: dynamic creative optimization, personlization, first-party data,
Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising...
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When we receive coupons for products we’ve been eyeing or stumble upon new, lower rates...
Tags: DCO, digitalmarketing, first-party data,
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see...
Tags: first-party data, cookieless, identity,
Pew Research has found that nearly 80% of U.S. adults are concerned about...
Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels.
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