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2020 Personalized eCommerce Trends: Consumer Packaged Goods

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The Demise of Third-Party Cookies: How Personalization Must Evolve

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When we receive coupons for products we’ve been eyeing or stumble upon new, lower...


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Tags: DCO, digitalmarketing, first-party data,

Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Adding to the Conversation

When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we...


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Tags: first-party data, cookieless, identity,

Jivox+LiveRamp: Delivering Brand-Centric, Omnichannel Personalization in a Privacy-First World

Bridging the gap: consumer privacy & personalization

Pew Research has found that nearly 80% of U.S. adults are concerned about...


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Tags: dynamic creative optimization, DCO, personlization,

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.