For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very...
Tags: dynamic creative optimization, personlization, Thought Leadership,
Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were...
Tags: identity, Thought Leadership, FLoC,
This interview was originally published on AiThority.
Hi Anna, please tell us about your current role and how you arrived at...
Tags: personlization, diversity, digital marketing,
This article was originally posted on Business 2 Community.
As anyone in the advertising industry well knows, Google is in...
Tags: first-party data, identity, Thought Leadership,
This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers,...
Tags: dynamic creative optimization, personlization, first-party data,
What are self driving buildings? How do electric vehicles continue to innovate with EV charging networks and real estate? How...
Tags: "personalization", Thought Leadership, artificial intelligence,
Global brands have achieved significant scale and efficiencies across most of marketing over the past 10 years, leveraging...
Tags: dynamic creative optimization, personlization, Thought Leadership,
What are super funnels and why do they matter? Can we achieve a low customer acquisition cost while maintaining high...
Tags: Thought Leadership
What is values-driven leadership? Why is vulnerability important in the workplace? How can leaders, CxOs and board members...
What trends should investors be aware of while seeking alpha for 2030? Along with eCommerce and personalization, what...
Tags: "personalization", Thought Leadership, eCommerce,
How can one scale one’s data and cloud architecture? How does supporting a cloud center of excellence lead to product led...
Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising...
What is good branding and how does it impact the overall corporate growth strategy? What are product content activation,...
What is community-led growth and why does it matter? How does Stack Overflow think about its developer community? What are the...
Tags: jivox podcast, Thought Leadership, product-led growth,
This article was originally published by Toolbox.com.
2020 was a year of tremendous strife and technological tailwinds.With...
Tags: "personalization", consumer privacy, Thought Leadership,
This article was originally posted in Forbes.
Covid-19 has not only drastically changed the way we communicate with each...
Tags: Thought Leadership
At Jivox, we had our best year as a company in 2020. We grew significantly over 2020 and...
Tags: dynamic creative optimization, personlization, digital marketing,
What is KYC and why is it important in the retail world? What strategies can CMOs employ to transform their brands?
Tags: brands, Thought Leadership, DTC,
In Part 1, we discussed the history of eCommerce and the emerging trends in commerce in North America. North America post...
What are the essential ingredients for a successful direct-to-consumer (DTC) selling? Data, more data, and DTC best practices.
Tags: omnichannel, Thought Leadership, DTC,
The Consumer Packaged Goods industry has seen several shifts in consumer buying patterns over the last decade, seeding new...
Tags: personlization, omnichannel, dynamic creative,
#Thetimeisnow, a podcast by Jivox, is back for season two. This week, our Managing Director EMEA, Danielle Wykes, chats with ...
Tags: eCommerce marketing, Thought Leadership, fitness,
What does the future of media look like post COVID?
What significant changes are occurring in the competitive landscape, and...
Tags: personlization, eCommerce marketing, Thought Leadership,
Growth Commerce represents a navigated tour around the world with regards to emerging eCommerce trends and patterns. With...
This article was originally published on TotalRetail.
In today’s shopping environment, consumer habits change by the day. One...
Tags: omnichannel, Thought Leadership
This article was originally published on Forbes.
Digital marketing, as we know it, has changed quite a bit in the past few...
Tags: Thought Leadership
This article was originally posted on ANA.
While it has been more than ten years since the U.S. was embroiled in a recession,...
Tags: Thought Leadership
This article was originally posted on Ecommerce Times.
You're driving to work as the sky starts to dump the first snow of the...
Tags: Thought Leadership
Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to make its way to...
Tags: dynamic creative optimization, personlization, eCommerce marketing,
During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised...
Tags: Thought Leadership
This post was originally published on
When we receive coupons for products we’ve been eyeing or stumble upon new, lower...
Tags: DCO, digitalmarketing, first-party data,
This post was originally published on
For the first weeks of COVID-19, it felt like the end of the world was indeed finally...
Tags: reduce costs, DCO, personlization,
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we...
Tags: first-party data, cookieless, identity,
In just a few weeks, the whole world has changed, perhaps even permanently. What appeared to be a wayward virus in a remote...
Tags: reduce costs, brands, digital marketing,
Traditionally marketers were taught to respect and...
Tags: Thought Leadership
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a...
Tags: Thought Leadership
Remember back in 2003, Best Buy came up...
Tags: Thought Leadership
Not too long ago, media agencies were a necessary first stop for any...
Tags: Thought Leadership
I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and...
Tags: Thought Leadership
A great discussion about the future of digital advertising between Diaz Nesamoney,...
Tags: Thought Leadership
Throughout its 20-year history, the IAB has been working with...
Tags: Thought Leadership
In a Customer Experience & Loyalty...
Tags: Thought Leadership
As a computer science student many years ago, I learned a bit...
Tags: Thought Leadership
At the dmexco conference last year, I had an opportunity...
Tags: Thought Leadership
Calling something an...
Tags: Thought Leadership
How often have you gone to a website and seen an ad...
Tags: Thought Leadership
In recent years, programmatic media platforms have revolutionized the world of...
Tags: Thought Leadership
For marketers, the...
Tags: Thought Leadership
Programmatic media is a fait accompli; there is...
Tags: Thought Leadership
The Interactive Advertising Bureau...
Tags: Thought Leadership
