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2020 Personalized eCommerce Trends: Consumer Packaged Goods

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Growth Commerce: Emerging Global Trends in eCommerce (EMEA)

In Part 1, we discussed the history of eCommerce and the emerging trends in commerce in North America. North America post...


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Tags: digital marketing, omnichannel, eCommerce marketing,

GrowthCast: Best Data and DTC Practices

What are the essential ingredients for a successful direct-to-consumer (DTC) selling? Data, more data, and DTC best practices.


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Tags: omnichannel, Thought Leadership, DTC,

2020 Personalized eCommerce Trends: Consumer Packaged Goods (CPG)

The Consumer Packaged Goods industry has seen several shifts in consumer buying patterns over the last decade, seeding new...


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Tags: personlization, omnichannel, dynamic creative,

Ratna’s CAR.O.L - The Perils of Being a Maverick & Finding Your “Baby”

#Thetimeisnow, a podcast by Jivox, is back for season two. This week, our Managing Director EMEA, Danielle Wykes, chats with ...


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Tags: eCommerce marketing, Thought Leadership, fitness,

GrowthCast: The Future of Media and WFH

What does the future of media look like post COVID?

What significant changes are occurring in the competitive landscape, and...


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Tags: personlization, eCommerce marketing, Thought Leadership,

Growth Commerce: Emerging Global Trends in eCommerce (North America)

Growth Commerce represents a navigated tour around the world with regards to emerging eCommerce trends and patterns. With...


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Tags: digital marketing, omnichannel, eCommerce marketing,

How to Reinvent CX in the New Normal With Omnichannel Personalization

This article was originally published on TotalRetail.

In today’s shopping environment, consumer habits change by the day. One...


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Tags: omnichannel, Thought Leadership

How Global Brands Can Use DCO To Thrive Now And Post-Pandemic

This article was originally published on Forbes.

Digital marketing, as we know it, has changed quite a bit in the past few...


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Tags: Thought Leadership

Post-Pandemic: How Digital Marketers Can Do More with Less

This article was originally posted on ANA.

While it has been more than ten years since the U.S. was embroiled in a recession,...


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Tags: Thought Leadership

Why Retailers Need to Adopt Omnichannel Personalization

This article was originally posted on Ecommerce Times.

You're driving to work as the sky starts to dump the first snow of the...


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Tags: Thought Leadership

Personalized eCommerce Marketing: The New Imperative for Brands

Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to make its way to...


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Tags: dynamic creative optimization, personlization, eCommerce marketing,

Dynamic Creative (DCO) Saves Brands Millions in Creative Production Costs

During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised...


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Tags: Thought Leadership

The Demise of Third-Party Cookies: How Personalization Must Evolve

This post was originally published on 

 

When we receive coupons for products we’ve been eyeing or stumble upon new, lower...


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Tags: DCO, digitalmarketing, first-party data,

Three Ways Digital Marketing Will Change Post COVID-19

This post was originally published on 

For the first weeks of COVID-19, it felt like the end of the world was indeed finally...


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Tags: reduce costs, DCO, personlization,

Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Adding to the Conversation

When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we...


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Tags: first-party data, cookieless, identity,

How Brands Are Responding With Empathy To The Coronavirus Outbreak

 

In just a few weeks, the whole world has changed, perhaps even permanently.  What appeared to be a wayward virus in a remote...


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Tags: reduce costs, brands, digital marketing,

Personalization: Plotting, Analyzing and Optimizing the Customer Journey

Personalization: Plotting, Analyzing and Optimizing the Customer Journey

Traditionally marketers were taught to respect and...


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Tags: Thought Leadership

How Brands Can Thrive By Using First-Party Data

It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a...


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Tags: Thought Leadership

Omni-Channel Marketing Benchmark

The Positive Impact of Combining Omni-Channel Marketing with Personalized Messaging.

Remember back in 2003, Best Buy came up...


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Tags: Thought Leadership

Media Agencies: How to Thrive in the Programmatic Age

Strategy, Data and Technology Must Become Core Practices

Not too long ago, media agencies were a necessary first stop for any...


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Tags: Thought Leadership

How CPG Brands Can Harness Personalization To Engage Consumers

Tips for CPG Brands

I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and...


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Tags: Thought Leadership

Thought Leaders in Artificial Intelligence

Thought Leaders in Artificial Intelligence

A great discussion about the future of digital advertising between Diaz Nesamoney,...


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Tags: Thought Leadership

The IAB Dynamic Content Ad Standard

Ushering in a New Era of Content and Data-Driven Advertising

Throughout its 20-year history, the IAB has been working with...


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Tags: Thought Leadership

How Digital Marketers Win with Personalized Ads

Reinventing digital marketing through big data, machine-learning and dynamic creative.

In a Customer Experience & Loyalty...


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Tags: Thought Leadership

How Machine Learning Will Transform Our World Of Digital Marketing

Digital Marketing Suffers from a Significant Challenge Today

As a computer science student many years ago, I learned a bit...


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Tags: Thought Leadership

Programmatically Generated Creative: Is this the future of advertising?

Why the IAB’s recently released dynamic ad standard is a game-changer

At the dmexco conference last year, I had an opportunity...


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Tags: Thought Leadership

Ad-Blocking - an existential threat to digital advertising or call to action for brands?

We can be better advertisers, showing content that resonates ethnically, demographically, and more

Calling something an...


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Tags: Thought Leadership

Beating Ad-Blocking. How LEAN, relevant and personalized ads will win

Simply do what your consumers want: deliver relevant and less annoying ads

How often have you gone to a website and seen an ad...


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Tags: Thought Leadership

Opening the Door to Growth in Digital Advertising

In recent years, programmatic media platforms have revolutionized the world of...


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Tags: Thought Leadership

In the Battle For Consumer Attention, Personalization Beats Targeting — Every Time

Excerpted from “Personalized Digital Advertising: How Data and Technology Are Transforming How We Market“.

For marketers, the...


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Tags: Thought Leadership

Personalized Advertising in a Programmatic World

The task of the modern marketer is to use big data to personalize advertising

Programmatic media is a fait accompli; there is...


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Tags: Thought Leadership

The IAB’s Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity

Without standards there is no hope of personalized digital advertising achieving scale

The Interactive Advertising Bureau...


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Tags: Thought Leadership

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.