This article was originally posted in Forbes.
Covid-19 has not only drastically changed the way we communicate with each...
Tags: Thought Leadership
At Jivox, we had our best year as a company in 2020. We grew significantly over 2020 and...
Tags: dynamic creative optimization, personlization, digital marketing,
What is KYC and why is it important in the retail world? What strategies can CMOs employ to transform their brands?
Tags: brands, Thought Leadership, DTC,
In Part 1, we discussed the history of eCommerce and the emerging trends in commerce in North America. North America post...
What are the essential ingredients for a successful direct-to-consumer (DTC) selling? Data, more data, and DTC best practices.
Tags: omnichannel, Thought Leadership, DTC,
The Consumer Packaged Goods industry has seen several shifts in consumer buying patterns over the last decade, seeding new...
Tags: personlization, omnichannel, dynamic creative,
#Thetimeisnow, a podcast by Jivox, is back for season two. This week, our Managing Director EMEA, Danielle Wykes, chats with ...
Tags: eCommerce marketing, Thought Leadership, fitness,
What does the future of media look like post COVID?
What significant changes are occurring in the competitive landscape, and...
Tags: personlization, eCommerce marketing, Thought Leadership,
Growth Commerce represents a navigated tour around the world with regards to emerging eCommerce trends and patterns. With...
This article was originally published on TotalRetail.
In today’s shopping environment, consumer habits change by the day. One...
Tags: omnichannel, Thought Leadership
This article was originally published on Forbes.
Digital marketing, as we know it, has changed quite a bit in the past few...
Tags: Thought Leadership
This article was originally posted on ANA.
While it has been more than ten years since the U.S. was embroiled in a recession,...
Tags: Thought Leadership
This article was originally posted on Ecommerce Times.
You're driving to work as the sky starts to dump the first snow of the...
Tags: Thought Leadership
Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to make its way to...
Tags: dynamic creative optimization, personlization, eCommerce marketing,
During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised...
Tags: Thought Leadership
This post was originally published on
When we receive coupons for products we’ve been eyeing or stumble upon new, lower...
Tags: DCO, digitalmarketing, first-party data,
This post was originally published on
For the first weeks of COVID-19, it felt like the end of the world was indeed finally...
Tags: reduce costs, DCO, personlization,
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we...
Tags: first-party data, cookieless, identity,
In just a few weeks, the whole world has changed, perhaps even permanently. What appeared to be a wayward virus in a remote...
Tags: reduce costs, brands, digital marketing,
Traditionally marketers were taught to respect and...
Tags: Thought Leadership
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a...
Tags: Thought Leadership
Remember back in 2003, Best Buy came up...
Tags: Thought Leadership
Not too long ago, media agencies were a necessary first stop for any...
Tags: Thought Leadership
I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and...
Tags: Thought Leadership
A great discussion about the future of digital advertising between Diaz Nesamoney,...
Tags: Thought Leadership
Throughout its 20-year history, the IAB has been working with...
Tags: Thought Leadership
In a Customer Experience & Loyalty...
Tags: Thought Leadership
As a computer science student many years ago, I learned a bit...
Tags: Thought Leadership
At the dmexco conference last year, I had an opportunity...
Tags: Thought Leadership
Calling something an...
Tags: Thought Leadership
How often have you gone to a website and seen an ad...
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In recent years, programmatic media platforms have revolutionized the world of...
Tags: Thought Leadership
For marketers, the...
Tags: Thought Leadership
Programmatic media is a fait accompli; there is...
Tags: Thought Leadership
The Interactive Advertising Bureau...
Tags: Thought Leadership
