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Privacy first analytics



How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies

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VIP Q&A: Tom Treanor on Personalization, Data Privacy & the Future of Marketing
"Personalization is really understanding and anticipating what are the next steps to help you solve a problem or get something...

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Tags: "personalization", digital marketing, consumer privacy,

How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies

We recently announced a significant upgrade to the Jivox IQ platform, involving a complete redesign of the core event processing...

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Tags: engagement rate, "personalization", Platform & Technology,

SOC 2 Type 2: Three keys To Choosing The Right Personalization Partner

"For us, security is paramount. Even before all these privacy issues came along, we were always operating with the premise that...

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Tags: "personalization", Thought Leadership, enterprise security,

4 Ways to Scale Personalized Video Ads With Jivox IQ

At the start of 2021, we announced the launch of our new Dynamic Canvas Studio, an easy-to-use UI that enables brands to generate...

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Tags: "personalization", Platform & Technology, ctv,

The Most Interesting Personalized Video Ads We’ve Seen Across Social Media Sites

Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect...

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Tags: dynamic creative optimization, "personalization", Platform & Technology

GrowthCast: Artificial Intelligence in Energy and Climate Change

What are self driving buildings? How do electric vehicles continue to innovate with EV charging networks and real estate? How can...

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Tags: "personalization", Thought Leadership, artificial intelligence,

GrowthCast: Investing for 2030 with Simplify

What trends should investors be aware of while seeking alpha for 2030? Along with eCommerce and personalization, what companies...

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Tags: "personalization", Thought Leadership, eCommerce,

4 Trends CEOs and CMOs Need To Be Aware of in 2021

This article was originally published by Toolbox.com.  

2020 was a year of tremendous strife and technological tailwinds.With...

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Tags: "personalization", consumer privacy, Thought Leadership,

Digital Marketer Speaks Out: Emma on ADHD

We are honored to share a story about Emma O'Sullivan. We’ve known Emma through our work together in creating personalized DCO...

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Tags: DCO, "personalization", inclusiveness,

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.