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Smita Shore

As Director of Marketing, Smita is responsible for driving product marketing and content initiatives at Jivox. Based out of Bangalore, India, she has eight years of experience working in marketing across both B2B and B2C companies. When not typing away at her keyboard, she can be found musing about life through poetry and doodles or scouting YouTube for the next dessert to bake.

The Most Interesting Personalized Video Ads We’ve Seen Across Social Media Sites

By Smita Shore On June 14, 2021

The Most Interesting Personalized Video Ads We’ve Seen Across Social Media Sites

Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect...

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Tags: dynamic creative optimization, "personalization", Platform & Technology

Celebrating the Unstoppable Spirit of the Women of Jivox

By Smita Shore On March 9, 2021

Celebrating the Unstoppable Spirit of the Women of Jivox

At Jivox, we’re privileged to have a bunch of women with a spirit that reverberates the unstoppable culture we’ve built over...

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Tags: People and Culture

Dynamic Canvas Studio: An Easy-to-Use UI for Personalizing Creative at Scale

By Smita Shore On February 23, 2021

Dynamic Canvas Studio: An Easy-to-Use UI for Personalizing Creative at Scale

Personalizing marketing messages at scale can be challenging. Besides tailoring messages to make them relevant to consumers’...

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Tags: Platform & Technology, dynamic canvas studio

Ending 2020 on a brighter note

By Smita Shore On December 15, 2020

Ending 2020 on a brighter note

To say that 2020 has been a bad dream we’d all like to wake up from is probably an understatement. Most of us are exhausted...

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Tags: company culture, People and Culture, holiday

Resizing Ad Images Made Easy Using DCO

By Smita Shore On April 1, 2020

Resizing Ad Images Made Easy Using DCO

Increase creative production cost savings using automation

Launching a digital campaign often involves frequent, repetitive...

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Tags: Platform & Technology

Moving From Creative Versioning To Personalization

By Smita Shore On May 15, 2019

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization.

I recently came across a...

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Tags: dynamic creative optimization, DCO, brands,

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