About Smita Shore

Resizing Ad Images Made Easy Using DCO

Increase creative production cost savings using automation  Launching a digital campaign often involves frequent, repetitive tasks. For instance, to run the same campaign across multiple channels, ads must be re-sized to adhere to the specifications of that channel. An ad created for mobile will not work on Facebook. This would not have been such [...]
By Smita Shore | April 01st, 2020

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization. I recently came across a study by Salesforce.com on customer expectations that caught my attention. 59% of consumers today expect brands to personalize the information they receive from them. Furthermore, 79% are willing to share information in [...]
By Smita Shore | May 15th, 2019
Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.