About Smita Shore

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization. The 2018 Salesforce State of the Connected Consumer report reveals that 59% of customers expect brands to personalize communications. Furthermore, 79% are willing to share information in exchange for more relevant experiences. The 1:1 consumer [...]
By Smita Shore | May 15th, 2019
JIVOX BLOG: Insights into the latest AI trends and top of mind omni-channel personalization priorities for digital marketers.