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Smita Shore

Smita is Director, Marketing and Strategy at Jivox. She is responsible for attracting and engaging inbound leads through strategic content and marketing initiatives. She also helps clients understand the ROI of personalization through strategic adoption and implementation of Jivox’s AI-driven technology.

Resizing Ad Images Made Easy Using DCO

By Smita Shore On April 1, 2020

Resizing Ad Images Made Easy Using DCO

Increase creative production cost savings using automation

Launching a digital campaign often involves frequent, repetitive...

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Tags: Platform & Technology

Moving From Creative Versioning To Personalization

By Smita Shore On May 15, 2019

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization.

I recently came across a...

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Tags: dynamic creative optimization, DCO, brands,

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