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Privacy first analytics



How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies

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Smita Shore

As Vice President of Marketing, Smita is responsible for driving product marketing and content initiatives at Jivox. Based out of Bangalore, India, she has eight years of experience working in marketing across both B2B and B2C companies. When not typing away at her keyboard, she can be found musing about life through poetry and doodles or scouting YouTube for the next dessert to bake.

4 Ways to Scale Personalized Video Ads With Jivox IQ

At the start of 2021, we announced the launch of our new Dynamic Canvas Studio, an easy-to-use UI that enables brands to generate...

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Tags: "personalization", Platform & Technology, ctv,

The Most Interesting Personalized Video Ads We’ve Seen Across Social Media Sites

Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect...

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Tags: dynamic creative optimization, "personalization", Platform & Technology

Celebrating the Unstoppable Spirit of the Women of Jivox

At Jivox, we’re privileged to have a bunch of women with a spirit that reverberates the unstoppable culture we’ve built over the...

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Tags: People and Culture

Dynamic Canvas Studio: An Easy-to-Use UI for Personalizing Creative at Scale

Personalizing marketing messages at scale can be challenging. Besides tailoring messages to make them relevant to consumers’...

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Tags: Platform & Technology, dynamic canvas studio

Ending 2020 on a brighter note

To say that 2020 has been a bad dream we’d all like to wake up from is probably an understatement. Most of us are exhausted from...

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Tags: company culture, People and Culture, holiday

Resizing Ad Images Made Easy Using DCO

Increase creative production cost savings using automation 

Launching a digital campaign often involves frequent, repetitive...

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Tags: Platform & Technology

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization.

I recently came across a...

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Tags: dynamic creative optimization, DCO, brands,

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.