About Smita Shore

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization. I recently came across a study by Salesforce.com on customer expectations that caught my attention. 59% of consumers today expect brands to personalize the information they receive from them. Furthermore, 79% are willing to share information in [...]
By Smita Shore | May 15th, 2019
JIVOX BLOG: Insights into the latest AI trends and top of mind omni-channel personalization priorities for digital marketers.