Resizing Ad Images Made Easy Using DCO
Increase creative production cost savings using automation Launching a digital campaign often involves frequent, repetitive tasks. For instance, to run the same campaign across multiple channels, ads must be re-sized to adhere to the specifications of that channel. An ad created for mobile will not work on Facebook. This would not have been such [...]
Moving From Creative Versioning To Personalization
To offer personalization, brands need to leverage a combination of data, channel, and optimization. I recently came across a study by Salesforce.com on customer expectations that caught my attention. 59% of consumers today expect brands to personalize the information they receive from them. Furthermore, 79% are willing to share information in [...]
