As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind issue for marketers. Advertising has been around for roughly more than 200 years in different forms: print media, billboards, pamphlets, and more recently, TV and online ads. One of the biggest challenges with all the [...]
Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels.