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FEATURED POST

2020 Personalized eCommerce Trends: Consumer Packaged Goods

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Anurag Sure

Anurag is passionate about solving a variety of business problems by generating data-driven insights. His expertise lies in connecting dots and telling stories using data. Anurag is leading the Analytics function at Jivox. In his current role as Manager, Marketing & Analytics, he is responsible for in-house marketing analytics and works with the client strategy team to develop & optimize campaign strategies for Jivox's global clients. Prior to joining Jivox, he worked in the Centre for Entrepreneurship at Indian School of Business, where he helped students transition college projects into startups aiming at solving real-world problems. Anurag is also an avid biker and a travel enthusiast. He never misses an opportunity to explore the unexplored.

Display Marketing Success Metrics

 

As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind...


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Tags: dynamic creative optimization, reduce costs, metrics,

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.