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Diaz Nesamoney

Diaz Nesamoney is an accomplished technology entrepreneur who founded three successful technology companies all harnessing the power of data to power enterprise and consumer applications. Currently Diaz is Founder, President, and CEO of Jivox, a company that provides a technology platform for data-driven personalized advertising and marketing. He was previously Co-founder, President, and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999. Informatica pioneered data integration software as a category and is now the market leader with more than $1 billion in revenue and a $5 billion market capitalization.

Will Data Security and Privacy Drive the Inhousing of AdTech?

By Diaz Nesamoney On October 12, 2021

Will Data Security and Privacy Drive the Inhousing of AdTech?

Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be good...

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Tags: DCO, Thought Leadership, data security,

Personalized Connected TV Ads: Digital Marketing’s New Frontier

By Diaz Nesamoney On July 20, 2021

Personalized Connected TV Ads: Digital Marketing’s New Frontier

For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very...

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Tags: dynamic creative optimization, personlization, Thought Leadership,

Google Pressed Pause on Removing Third-Party Cookies. What Should Brands Do Next?

By Diaz Nesamoney On June 29, 2021

Google Pressed Pause on Removing Third-Party Cookies. What Should Brands Do Next?

Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were...

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Tags: identity, Thought Leadership, FLoC,

What’s Next for 1:1 Identity in a Google-Less Industry?

By Diaz Nesamoney On June 8, 2021

What’s Next for 1:1 Identity in a Google-Less Industry?

This article was originally posted on Business 2 Community.

As anyone in the advertising industry well knows, Google is in...

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Tags: first-party data, identity, Thought Leadership,

How First-Party Identity Will Rule Personalized Digital Marketing

By Diaz Nesamoney On May 4, 2021

How First-Party Identity Will Rule Personalized Digital Marketing

This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers,...

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Tags: dynamic creative optimization, personlization, first-party data,

The Future of Identity Post Google

By Diaz Nesamoney On March 4, 2021

The Future of Identity Post Google

Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising...

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Tags: personlization, digitalmarketing, first-party data,

Google’s FLoC And The Future Of Identity

By Diaz Nesamoney On February 2, 2021

Google’s FLoC And The Future Of Identity

Last week, Google finally announced what they have hinted at for a while — that their solution to the removal of third-party...

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Reflecting Back on 2020 and Where We are Heading in 2021

By Diaz Nesamoney On January 5, 2021

Reflecting Back on 2020 and Where We are Heading in 2021

The Future is Personalized Marketing

At Jivox, we had our best year as a company in 2020. We grew significantly over 2020 and...

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Tags: dynamic creative optimization, personlization, digital marketing,

How to Reinvent CX in the New Normal With Omnichannel Personalization

By Diaz Nesamoney On October 14, 2020

How to Reinvent CX in the New Normal With Omnichannel Personalization

This article was originally published on TotalRetail.

In today’s shopping environment, consumer habits change by the day. One...

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Tags: omnichannel, Thought Leadership

Post-Pandemic: How Digital Marketers Can Do More with Less

By Diaz Nesamoney On September 24, 2020

Post-Pandemic: How Digital Marketers Can Do More with Less

This article was originally posted on ANA.

While it has been more than ten years since the U.S. was embroiled in a recession,...

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Tags: Thought Leadership

Why Retailers Need to Adopt Omnichannel Personalization

By Diaz Nesamoney On September 22, 2020

Why Retailers Need to Adopt Omnichannel Personalization

This article was originally posted on Ecommerce Times.

You're driving to work as the sky starts to dump the first snow of the...

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Tags: Thought Leadership

Personalized eCommerce Marketing: The New Imperative for Brands

By Diaz Nesamoney On September 16, 2020

Personalized eCommerce Marketing: The New Imperative for Brands

Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to make its way to...

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Tags: dynamic creative optimization, personlization, eCommerce marketing,

Dynamic Creative (DCO) Saves Brands Millions in Creative Production Costs

By Diaz Nesamoney On July 10, 2020

Dynamic Creative (DCO) Saves Brands Millions in Creative Production Costs

During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised...

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Tags: Thought Leadership

Yes. Black Lives Matter

By Diaz Nesamoney On June 3, 2020

Yes. Black Lives Matter

Over the last several days, we have seen horrific events happen in America. The fact that a police officer in broad daylight...

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Tags: People and Culture

The Demise of Third-Party Cookies: How Personalization Must Evolve

By Diaz Nesamoney On May 19, 2020

The Demise of Third-Party Cookies: How Personalization Must Evolve

This post was originally published on

When we receive coupons for products we’ve been eyeing or stumble upon new, lower...

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Tags: DCO, digitalmarketing, first-party data,

Three Ways Digital Marketing Will Change Post COVID-19

By Diaz Nesamoney On May 19, 2020

Three Ways Digital Marketing Will Change Post COVID-19

This post was originally published on

For the first weeks of COVID-19, it felt like the end of the world was indeed finally...

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Tags: reduce costs, DCO, personlization,

Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Adding to the Conversation

By Diaz Nesamoney On April 30, 2020

Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Adding to the Conversation

When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we...

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Tags: first-party data, cookieless, identity,

How Brands Are Responding With Empathy To The Coronavirus Outbreak

By Diaz Nesamoney On March 27, 2020

How Brands Are Responding With Empathy To The Coronavirus Outbreak

In just a few weeks, the whole world has changed, perhaps even permanently. What appeared to be a wayward virus in a remote...

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Tags: reduce costs, brands, digital marketing,

Coronavirus is bringing out the best of our company culture

By Diaz Nesamoney On March 23, 2020

Coronavirus is bringing out the best of our company culture

Thriving at Jivox at a time of crisis

As a three-time entrepreneur, I have always valued developing a strong culture over and...

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Tags: coronavirus, COVID-19, Stay-at-Home,

Personalization: Plotting, Analyzing and Optimizing the Customer Journey

By Diaz Nesamoney On December 13, 2018

Personalization: Plotting, Analyzing and Optimizing the Customer Journey

Personalization: Plotting, Analyzing and Optimizing the Customer Journey

Traditionally marketers were taught to respect and...

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Tags: Thought Leadership

How Brands Can Thrive By Using First-Party Data

By Diaz Nesamoney On August 19, 2018

How Brands Can Thrive By Using First-Party Data

It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a...

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Tags: Thought Leadership

Media Agencies: How to Thrive in the Programmatic Age

By Diaz Nesamoney On April 20, 2018

Media Agencies: How to Thrive in the Programmatic Age

Strategy, Data and Technology Must Become Core Practices

Not too long ago, media agencies were a necessary first stop for any...

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Tags: Thought Leadership

How CPG Brands Can Harness Personalization To Engage Consumers

By Diaz Nesamoney On September 22, 2017

How CPG Brands Can Harness Personalization To Engage Consumers

Tips for CPG Brands

I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and...

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Tags: Thought Leadership

Jivox Launches Integration with Facebook to Power Brands’ Omni-channel Campaigns with the Benefits of Personalization

By Diaz Nesamoney On June 26, 2017

Jivox Launches Integration with Facebook to Power Brands’ Omni-channel Campaigns with the Benefits of Personalization

Powering Brands’ Omni-channel Campaigns with Personalization

Today’s audiences aren’t just spending time with two or three...

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Tags: Platform & Technology

Thought Leaders in Artificial Intelligence

By Diaz Nesamoney On June 15, 2017

Thought Leaders in Artificial Intelligence

Thought Leaders in Artificial Intelligence

A great discussion about the future of digital advertising between Diaz Nesamoney,...

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Tags: Thought Leadership

The IAB Dynamic Content Ad Standard

By Diaz Nesamoney On May 15, 2017

The IAB Dynamic Content Ad Standard

Ushering in a New Era of Content and Data-Driven Advertising

Throughout its 20-year history, the IAB has been working with...

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Tags: Thought Leadership

How Machine Learning Will Transform Our World Of Digital Marketing

By Diaz Nesamoney On April 11, 2017

How Machine Learning Will Transform Our World Of Digital Marketing

Digital Marketing Suffers from a Significant Challenge Today

As a computer science student many years ago, I learned a bit...

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Tags: Thought Leadership

Programmatically Generated Creative: Is this the future of advertising?

By Diaz Nesamoney On November 17, 2016

Programmatically Generated Creative: Is this the future of advertising?

Why the IAB’s recently released dynamic ad standard is a game-changer

At the dmexco conference last year, I had an opportunity...

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Tags: Thought Leadership

Ad-Blocking - an existential threat to digital advertising or call to action for brands?

By Diaz Nesamoney On November 16, 2016

Ad-Blocking - an existential threat to digital advertising or call to action for brands?

We can be better advertisers, showing content that resonates ethnically, demographically, and more

Calling something an...

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Tags: Thought Leadership

Beating Ad-Blocking. How LEAN, relevant and personalized ads will win

By Diaz Nesamoney On November 15, 2016

Beating Ad-Blocking. How LEAN, relevant and personalized ads will win

Simply do what your consumers want: deliver relevant and less annoying ads

How often have you gone to a website and seen an ad...

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Tags: Thought Leadership

By Diaz Nesamoney On November 15, 2016

The Future Of Advertising? How The IAB’s Dynamic Ads Standard Changes The Game

Opening the Door to Growth in Digital Advertising

In recent years, programmatic media platforms have revolutionized the world of...

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Tags: Thought Leadership

In the Battle For Consumer Attention, Personalization Beats Targeting — Every Time

By Diaz Nesamoney On November 12, 2016

In the Battle For Consumer Attention, Personalization Beats Targeting — Every Time

Excerpted from “Personalized Digital Advertising: How Data and Technology Are Transforming How We Market“.

For marketers, the...

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Tags: Thought Leadership

Personalized Advertising in a Programmatic World

By Diaz Nesamoney On November 10, 2016

Personalized Advertising in a Programmatic World

The task of the modern marketer is to use big data to personalize advertising

Programmatic media is a fait accompli; there is...

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Tags: Thought Leadership

The IAB’s Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity

By Diaz Nesamoney On October 22, 2016

The IAB’s Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity

Without standards there is no hope of personalized digital advertising achieving scale

The Interactive Advertising Bureau...

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Tags: Thought Leadership

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