This article was originally posted on Business 2 Community.
As anyone in the advertising industry well knows, Google is in...
Tags: first-party data, identity, Thought Leadership,
This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers...
Tags: dynamic creative optimization, personlization, first-party data,
Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising...
Last week, Google finally announced what they have hinted at for a while — that their solution to the removal of third-party...
At Jivox, we had our best year as a company in 2020. We grew significantly over 2020 and...
Tags: dynamic creative optimization, personlization, digital marketing,
This article was originally published on TotalRetail.
In today’s shopping environment, consumer habits change by the day. One...
Tags: omnichannel, Thought Leadership
This article was originally posted on ANA.
While it has been more than ten years since the U.S. was embroiled in a recession,...
Tags: Thought Leadership
This article was originally posted on Ecommerce Times.
You're driving to work as the sky starts to dump the first snow of the...
Tags: Thought Leadership
Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to make its way to...
Tags: dynamic creative optimization, personlization, eCommerce marketing,
During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised...
Tags: Thought Leadership
Over the last several days, we have seen horrific events happen in America. The fact that a police officer in broad daylight...
Tags: People and Culture
This post was originally published on
When we receive coupons for products we’ve been eyeing or stumble upon new, lower...
Tags: DCO, digitalmarketing, first-party data,
This post was originally published on
For the first weeks of COVID-19, it felt like the end of the world was indeed finally...
Tags: reduce costs, DCO, personlization,
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we...
Tags: first-party data, cookieless, identity,
In just a few weeks, the whole world has changed, perhaps even permanently. What appeared to be a wayward virus in a remote...
Tags: reduce costs, brands, digital marketing,
Thriving at Jivox at a time of crisis
As a three-time entrepreneur, I have always valued developing a strong culture over and...
Tags: coronavirus, COVID-19, Stay-at-Home,
Traditionally marketers were taught to respect and...
Tags: Thought Leadership
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a...
Tags: Thought Leadership
Not too long ago, media agencies were a necessary first stop for any...
Tags: Thought Leadership
I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and...
Tags: Thought Leadership
Today’s audiences aren’t just spending time with two or three...
Tags: Platform & Technology
A great discussion about the future of digital advertising between Diaz Nesamoney,...
Tags: Thought Leadership
Throughout its 20-year history, the IAB has been working with...
Tags: Thought Leadership
As a computer science student many years ago, I learned a bit...
Tags: Thought Leadership
At the dmexco conference last year, I had an opportunity...
Tags: Thought Leadership
Calling something an...
Tags: Thought Leadership
How often have you gone to a website and seen an ad...
Tags: Thought Leadership
In recent years, programmatic media platforms have revolutionized the world of...
Tags: Thought Leadership
For marketers, the...
Tags: Thought Leadership
Programmatic media is a fait accompli; there is...
Tags: Thought Leadership
The Interactive Advertising Bureau...
Tags: Thought Leadership
