About Diaz Nesamoney

Dynamic Creative (DCO) Saves Brands Millions in Creative Production Costs

During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised creative, production, and content development fees -- i.e. anything outside of money spent for media. This amount has varied over the years, but during the TV era, it used to be around 12-20% of media spend. This amount has [...]
By Diaz Nesamoney | July 10th, 2020

Yes. Black Lives Matter

Over the last several days, we have seen horrific events happen in America. The fact that a police officer in broad daylight with several onlookers would smother the life out of an African American man, is something we as Americans and as humans simply should not accept. This is a significant failure of leadership at many levels in this country [...]
By Diaz Nesamoney | June 03rd, 2020

The Demise of Third-Party Cookies: How Personalization Must Evolve

This post was originally published on    When we receive coupons for products we’ve been eyeing or stumble upon new, lower rates for the best hotel in the location of our dreams, it isn’t a coincidence. Brands use the data they’ve gathered about you to serve these personalized ads, sometimes without you even realizing it. While at first this might [...]
By Diaz Nesamoney | May 19th, 2020

Three Ways Digital Marketing Will Change Post COVID-19

This post was originally published on  For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. The stock market was falling, companies were laying people off, people were forced to work from home, grocery shelves emptied, and, almost every country in the world had infections and deaths soaring – there seemed to [...]
By Diaz Nesamoney | May 19th, 2020

Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Adding to the Conversation

When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested items derived from our previous purchases. When we browse camping gear online, we’re quickly served banner ads for that merchandise. When we open Google or Apple Maps, we’re offered commonly-visited destinations [...]
By Diaz Nesamoney | April 30th, 2020

How Brands Are Responding With Empathy To The Coronavirus Outbreak

  In just a few weeks, the whole world has changed, perhaps even permanently.  What appeared to be a wayward virus in a remote province of China is now impacting every single country, business and person in the world. Almost every business, therefore, is faced with a very tough dilemma – they need to continue selling their products in order to [...]
By Diaz Nesamoney | March 27th, 2020

Coronavirus is bringing out the best of our company culture

Thriving at Jivox at a time of crisis As a three-time entrepreneur, I have always valued developing a strong culture over and above almost anything we do as a company. We go to great lengths, starting with interviewing people to ensure that cultural fit is treated as importantly as qualifications and experience, creating activities to reinforce [...]
By Diaz Nesamoney | March 23rd, 2020

Personalization: Plotting, Analyzing and Optimizing the Customer Journey

Personalization: Plotting, Analyzing and Optimizing the Customer Journey Traditionally marketers were taught to respect and use the hallowed “marketing funnel,” and the idea was a brand would cast a wide net using broad messaging and then entice consumers through a “path-to-purchase.” This funnel approach worked well in the days of traditional [...]
By Diaz Nesamoney | December 13th, 2018

How Brands Can Thrive By Using First-Party Data

It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing number of brands have begun selling their products straight to consumers, cutting out the middleman and generating large quantities of customer information in the process.
By Diaz Nesamoney | August 19th, 2018

Media Agencies: How to Thrive in the Programmatic Age

Strategy, Data and Technology Must Become Core Practices Not too long ago, media agencies were a necessary first stop for any brand that hoped to connect with its target customers. Only the agency had the information necessary to create an intelligent media plan or the relationships and cost-efficiency (due to their ability to make aggregate media [...]
By Diaz Nesamoney | April 20th, 2018
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Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.