This post was originally published on When we receive coupons for products we’ve been eyeing or stumble upon new, lower rates for the best hotel in the location of our dreams, it isn’t a coincidence. Brands use the data they’ve gathered about you to serve these personalized ads, sometimes without you even realizing it. While at first this might [...]
This post was originally published on For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. The stock market was falling, companies were laying people off, people were forced to work from home, grocery shelves emptied, and, almost every country in the world had infections and deaths soaring – there seemed to [...]
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested items derived from our previous purchases. When we browse camping gear online, we’re quickly served banner ads for that merchandise. When we open Google or Apple Maps, we’re offered commonly-visited destinations [...]
In just a few weeks, the whole world has changed, perhaps even permanently. What appeared to be a wayward virus in a remote province of China is now impacting every single country, business and person in the world. Almost every business, therefore, is faced with a very tough dilemma – they need to continue selling their products in order to [...]
Thriving at Jivox at a time of crisis As a three-time entrepreneur, I have always valued developing a strong culture over and above almost anything we do as a company. We go to great lengths, starting with interviewing people to ensure that cultural fit is treated as importantly as qualifications and experience, creating activities to reinforce [...]
Personalization: Plotting, Analyzing and Optimizing the Customer Journey Traditionally marketers were taught to respect and use the hallowed “marketing funnel,” and the idea was a brand would cast a wide net using broad messaging and then entice consumers through a “path-to-purchase.” This funnel approach worked well in the days of traditional [...]
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing number of brands have begun selling their products straight to consumers, cutting out the middleman and generating large quantities of customer information in the process.
Strategy, Data and Technology Must Become Core Practices Not too long ago, media agencies were a necessary first stop for any brand that hoped to connect with its target customers. Only the agency had the information necessary to create an intelligent media plan or the relationships and cost-efficiency (due to their ability to make aggregate media [...]
Tips for CPG Brands I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization.
Powering Brands’ Omni-channel Campaigns with Personalization Today’s audiences aren’t just spending time with two or three forms of media. They are omnivorous consumers of media on a multitude of platforms and screens. If marketers want to engage them effectively, they need to similarly create a seamless engagement experience across channel. In [...]
Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels.