Personalization: Plotting, Analyzing and Optimizing the Customer Journey Traditionally marketers were taught to respect and use the hallowed “marketing funnel,” and the idea was a brand would cast a wide net using broad messaging and then entice consumers through a “path-to-purchase.” This funnel approach worked well in the days of traditional [...]
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing number of brands have begun selling their products straight to consumers, cutting out the middleman and generating large quantities of customer information in the process.
Strategy, Data and Technology Must Become Core Practices Not too long ago, media agencies were a necessary first stop for any brand that hoped to connect with its target customers. Only the agency had the information necessary to create an intelligent media plan or the relationships and cost-efficiency (due to their ability to make aggregate media [...]
Tips for CPG Brands I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization.
Powering Brands’ Omni-channel Campaigns with Personalization Today’s audiences aren’t just spending time with two or three forms of media. They are omnivorous consumers of media on a multitude of platforms and screens. If marketers want to engage them effectively, they need to similarly create a seamless engagement experience across channel. In [...]
Thought Leaders in Artificial Intelligence A great discussion about the future of digital advertising between Diaz Nesamoney, Founder and CEO of Jivox and Sramana Mitra, founder of One Million by One Million (1M/1M), the world’s first and only global virtual incubator/accelerator.
Ushering in a New Era of Content and Data-Driven Advertising Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage [...]
Digital Marketing Suffers from a Significant Challenge Today As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human [...]
Why the IAB’s recently released dynamic ad standard is a game-changer At the dmexco conference last year, I had an opportunity to meet Rob Norman, Chief Digital Officer at GroupM. After some discussion, Rob turned to me and said "we have done a good job solving the distribution problem in digital advertising, but we need to solve the manufacturing [...]
We can be better advertisers, showing content that resonates ethnically, demographically, and more Calling something an existential threat definitely gets everyone's attention. After all we want to continue to exist and so when we hear of an existential threat, we have one of two reactions -- acceptance and action or denial and delay.
Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels.