What is good branding and how does it impact the overall corporate growth strategy? What are product content activation, product information management and product experience management? Why do all of these matter when it comes to building a robust commerce experience?
In this episode, Rob Gonzalez, Co-founder and CMO of Salsify discusses great frameworks for building great brands, iconic brands and how they have used branding to grow and who are the new kids on the block that are using branding to achieve exponential scale.
About the Speakers:
Rob is the Co-Founder & CMO of Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. Rob's team drives market strategy, pipeline management and corporate marketing, retail network development, and strategic alliances. Previously he ran product management and marketing for Cambridge Semantics. He is also The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast.
Salsify empowers brand manufacturers like L'Oreal, Coca-Cola, Mars, and hundreds more to win on the Digital Shelf. To date, Salsify has raised over $250M in funding from the likes of Venrock, Underscore, Warburg Pincus, Matrix Partners & Greenspring to name a few, have engaged 100s of brands, deployed in 80+ countries and are present in Boston, Chicago and Lisbon. Salsify was voted as a Best Workplace in Technology by Fortune in 2020.