FEATURED POST
This article was originally featured in Total Retail
Digital commerce has emerged as a winning business strategy since 2020 as...
Tags: personlization, digital marketing, eCommerce marketing,
“The future of Digital Marketing is a combination of digital AND human. Brands should be present everywhere and relevant while...
Tags: personlization, Thought Leadership, humanizing marketing,
For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very...
Tags: dynamic creative optimization, personlization, Thought Leadership,
This interview was originally published on AiThority.
Hi Anna, please tell us about your current role and how you arrived at...
Tags: personlization, diversity, digital marketing,
This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers, we...
Tags: dynamic creative optimization, personlization, first-party data,
Global brands have achieved significant scale and efficiencies across most of marketing over the past 10 years, leveraging...
Tags: dynamic creative optimization, personlization, Thought Leadership,
Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising...
Earlier today, we launched Dynamic Canvas Studio (DCS), a...
Tags: dynamic creative optimization, reduce costs, personlization,
At Jivox, we had our best year as a company in 2020. We grew significantly over 2020 and had...
Tags: dynamic creative optimization, personlization, digital marketing,
The Consumer Packaged Goods industry has seen several shifts in consumer buying patterns over the last decade, seeding new...
Tags: personlization, omnichannel, dynamic creative,
What does the future of media look like post COVID?
What significant changes are occurring in the competitive landscape, and...
Tags: personlization, eCommerce marketing, Thought Leadership,
Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to make its way to the...
Tags: dynamic creative optimization, personlization, eCommerce marketing,
This post was originally published on
For the first weeks of COVID-19, it felt like the end of the world was indeed finally...
Tags: reduce costs, DCO, personlization,
Tough times don't last. Determined people do.
In this moment of our fight against COVID-19, we see COURAGE among each of us as we...
Tags: personlization, digital marketing, COVID-19,
“Dedicate yourself to what gives your life true meaning and purpose; make a positive difference in someone's life.”― Roy T....
Tags: personlization, digital marketing, COVID-19,
Pew Research has found that nearly 80% of U.S. adults are concerned about...
Danielle Wykes and I both work for Jivox, a company built on the strength and resilience of 150 talents...
Tags: DCO, personlization, inclusiveness,
To offer personalization, brands need to leverage a combination of data, channel, and optimization.
I recently came across a...
Tags: dynamic creative optimization, DCO, brands,
