blog--shopping-screen-purple2

 

FEATURED POST

2020 Personalized eCommerce Trends: Consumer Packaged Goods

Read More

2020 Personalized eCommerce Trends: Consumer Packaged Goods (CPG)

The Consumer Packaged Goods industry has seen several shifts in consumer buying patterns over the last decade, seeding new...


( read )

Tags: personlization, omnichannel, dynamic creative,

GrowthCast: The Future of Media and WFH

What does the future of media look like post COVID?

What significant changes are occurring in the competitive landscape, and...


( read )

Tags: personlization, eCommerce marketing, Thought Leadership,

Personalized eCommerce Marketing: The New Imperative for Brands

Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to make its way to...


( read )

Tags: dynamic creative optimization, personlization, eCommerce marketing,

Three Ways Digital Marketing Will Change Post COVID-19

This post was originally published on 

For the first weeks of COVID-19, it felt like the end of the world was indeed finally...


( read )

Tags: reduce costs, DCO, personlization,

Determination: What We Can Learn From An Ant

Tough times don't last. Determined people do.

In this moment of our fight against COVID-19, we see COURAGE among each of us as...


( read )

Tags: personlization, digital marketing, COVID-19,

The True Meaning of Dedication: from Family to Community

“Dedicate yourself to what gives your life true meaning and purpose; make a positive difference in someone's life.”― Roy T....


( read )

Tags: personlization, digital marketing, COVID-19,

Jivox+LiveRamp: Delivering Brand-Centric, Omnichannel Personalization in a Privacy-First World

Bridging the gap: consumer privacy & personalization

Pew Research has found that nearly 80% of U.S. adults are concerned about...


( read )

Tags: dynamic creative optimization, DCO, personlization,

Jivox Podcast: Digital Marketers on Diversity

 

Why Here, Why Now?

Danielle Wykes and I both work for Jivox, a company built on the strength and resilience of 150 talents...


( read )

Tags: DCO, personlization, inclusiveness,

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization.

I recently came across a...


( read )

Tags: dynamic creative optimization, DCO, brands,

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.