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FEATURED POST

The Future
of Identity
Post Google

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Personalized Connected TV Ads: Digital Marketing’s New Frontier

 

For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very...


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Tags: dynamic creative optimization, personlization, Thought Leadership,

AiThority Interview with Anna Luo, VP of Customer Innovation and Marketing at Jivox

This interview was originally published on AiThority.

Hi Anna, please tell us about your current role and how you arrived at...


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Tags: personlization, diversity, digital marketing,

How First-Party Identity Will Rule Personalized Digital Marketing

This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers,...


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Tags: dynamic creative optimization, personlization, first-party data,

DCO: Smart Ways to Save Costs & Increase ROI

Global brands have achieved significant scale and efficiencies across most of marketing over the past 10 years, leveraging...


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Tags: dynamic creative optimization, personlization, Thought Leadership,

The Future of Identity Post Google

Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising...


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Tags: personlization, digitalmarketing, first-party data,

Introducing Jivox Dynamic Canvas Studio

What Is It & Why It Matters to In-house Creative Teams & Agencies

Earlier today, we launched Dynamic Canvas Studio (DCS), a...


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Tags: dynamic creative optimization, reduce costs, personlization,

Reflecting Back on 2020 and Where We are Heading in 2021

The Future is Personalized Marketing

At Jivox, we had our best year as a company in 2020. We grew significantly over 2020 and...


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Tags: dynamic creative optimization, personlization, digital marketing,

2020 Personalized eCommerce Trends: Consumer Packaged Goods (CPG)

The Consumer Packaged Goods industry has seen several shifts in consumer buying patterns over the last decade, seeding new...


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Tags: personlization, omnichannel, dynamic creative,

GrowthCast: The Future of Media and WFH

What does the future of media look like post COVID?

What significant changes are occurring in the competitive landscape, and...


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Tags: personlization, eCommerce marketing, Thought Leadership,

Personalized eCommerce Marketing: The New Imperative for Brands

Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to make its way to...


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Tags: dynamic creative optimization, personlization, eCommerce marketing,

Three Ways Digital Marketing Will Change Post COVID-19

This post was originally published on 

For the first weeks of COVID-19, it felt like the end of the world was indeed finally...


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Tags: reduce costs, DCO, personlization,

Determination: What We Can Learn From An Ant

Tough times don't last. Determined people do.

In this moment of our fight against COVID-19, we see COURAGE among each of us as...


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Tags: personlization, digital marketing, COVID-19,

The True Meaning of Dedication: from Family to Community

“Dedicate yourself to what gives your life true meaning and purpose; make a positive difference in someone's life.”― Roy T....


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Tags: personlization, digital marketing, COVID-19,

Jivox+LiveRamp: Delivering Brand-Centric, Omnichannel Personalization in a Privacy-First World

Bridging the gap: consumer privacy & personalization

Pew Research has found that nearly 80% of U.S. adults are concerned about...


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Tags: dynamic creative optimization, DCO, personlization,

Jivox Podcast: Digital Marketers on Diversity

 

Why Here, Why Now?

Danielle Wykes and I both work for Jivox, a company built on the strength and resilience of 150 talents...


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Tags: DCO, personlization, inclusiveness,

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization.

I recently came across a...


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Tags: dynamic creative optimization, DCO, brands,

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.