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The Future
of Identity
Post Google

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4 Ways to Scale Personalized Video Ads With Jivox IQ

At the start of 2021, we announced the launch of our new Dynamic Canvas Studio, an easy-to-use UI that enables brands to...

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Tags: "personalization", Platform & Technology, ctv,

The Most Interesting Personalized Video Ads We’ve Seen Across Social Media Sites

Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect...

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Tags: dynamic creative optimization, "personalization", Platform & Technology

Introducing Jivox Dynamic Canvas Studio

What Is It & Why It Matters to In-house Creative Teams & Agencies

Earlier today, we launched Dynamic Canvas Studio (DCS), a...

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Tags: dynamic creative optimization, reduce costs, personlization,

Dynamic Canvas Studio: An Easy-to-Use UI for Personalizing Creative at Scale

Personalizing marketing messages at scale can be challenging. Besides tailoring messages to make them relevant to consumers’...

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Tags: Platform & Technology, dynamic canvas studio

Resizing Ad Images Made Easy Using DCO

Increase creative production cost savings using automation 

Launching a digital campaign often involves frequent, repetitive...

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Tags: Platform & Technology

Jivox+LiveRamp: Delivering Brand-Centric, Omnichannel Personalization in a Privacy-First World

Bridging the gap: consumer privacy & personalization

Pew Research has found that nearly 80% of U.S. adults are concerned about...

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Tags: dynamic creative optimization, DCO, personlization,

Display Marketing Success Metrics


As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind...

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Tags: dynamic creative optimization, reduce costs, metrics,

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization.

I recently came across a...

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Tags: dynamic creative optimization, DCO, brands,

Jivox Launches Integration with Facebook to Power Brands’ Omni-channel Campaigns with the Benefits of Personalization

Powering Brands’ Omni-channel Campaigns with Personalization

Today’s audiences aren’t just spending time with two or three...

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Tags: Platform & Technology

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.