About Anna Luo

Finding Courage in Today's New Normal--Amid COVID-19

City by city, state by state, country after country--we see stay-at-home mandates coming into effect as governments are working towards containing the COVID-19 pandemic. While a lot of us in the non-essential businesses are sheltering at home, there are many more who continue working on the frontline because what they do is essential to keeping us [...]
By Anna Luo | March 31st, 2020

Jivox+LiveRamp: Delivering Brand-Centric, Omnichannel Personalization in a Privacy-First World

Bridging the gap: consumer privacy & personalization Pew Research has found that nearly 80% of U.S. adults are concerned about how companies use their personal digital data. Results further reveal that 81% of adults feel little or no control over the data companies collect. Even so, the majority of digital marketers (64%) still acknowledge the [...]
By Anna Luo | March 17th, 2020

Digital Marketer Speaks Out: Emma on ADHD

We are honored to share a story about Emma O'Sullivan. We’ve known Emma through our work together in creating personalized DCO campaigns for global brands. Here’s her story: from the time when she was first diagnosed with ADHD, to seeing her strength in dealing with it at work and at home.  Her resilience shines in her willingness to accept this [...]
By Anna Luo | September 19th, 2019

Jivox Podcast: Digital Marketers on Diversity

  Why Here, Why Now? Danielle Wykes and I both work for Jivox, a company built on the strength and resilience of 150 talents around the world. We, as a company, are passionate about using technology to help solve business problems and drive business growth. Throughout 13 years of our operation, we have hit a few bumps along the way. We have [...]
By Anna Luo | September 19th, 2019

Omni-Channel Marketing Benchmark

The Positive Impact of Combining Omni-Channel Marketing with Personalized Messaging. Remember back in 2003, Best Buy came up with the "customer centricity" approach to compete with Walmart's electronics department? This approach focused on the customer's journey, from online, to in-store and to post-sales support. The move kicked off a new breed [...]
By Anna Luo | April 20th, 2018

How Digital Marketers Win with Personalized Ads

Reinventing digital marketing through big data, machine-learning and dynamic creative. In a Customer Experience & Loyalty Special Report included in the March 29, 2017 edition of The Times, Diaz Nesamoney—Jivox CEO and author of the book Personalized Digital Advertising—addressed a key pain point that has been so deeply felt by digital marketers. [...]
By Anna Luo | April 12th, 2017
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Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.

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