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The Future
of Identity
Post Google

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Anna Luo

Anna Luo, Senior Vice President of Marketing & Customer Innovation at Jivox, is passionate about introducing cutting-edge technologies to enterprise customers – putting them on the path of increased competitiveness and accelerated growth. She has two decades of marketing experience, most of which she has spent driving across-functional collaboration to scale startups and contributing to successful exits via IPO and acquisition.

Introducing Jivox Dynamic Canvas Studio

What Is It & Why It Matters to In-house Creative Teams & Agencies

Earlier today, we launched Dynamic Canvas Studio (DCS), a...


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Tags: dynamic creative optimization, reduce costs, personlization,

Three Steps To Using Automation To Keep Personalized Digital Marketing Alive

This article was originally posted in Forbes.

Covid-19 has not only drastically changed the way we communicate with each...


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Tags: Thought Leadership

GrowthCast: Know Your Customers and Brand Differentiation for CMOs

What is KYC and why is it important in the retail world? What strategies can CMOs employ to transform their brands?


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Tags: brands, Thought Leadership, DTC,

GrowthCast: Best Data and DTC Practices

What are the essential ingredients for a successful direct-to-consumer (DTC) selling? Data, more data, and DTC best practices.


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Tags: omnichannel, Thought Leadership, DTC,

Discussing 'smart' with 59a's Adam Ray

In this episode of #Thetimeisnow, a podcast by Jivox, our Managing Director EMEA, Danielle Wykes, chats with Adam Ray, CEO and...


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Tags: People and Culture, entrepreneur, education

Ratna’s CAR.O.L - The Perils of Being a Maverick & Finding Your “Baby”

#Thetimeisnow, a podcast by Jivox, is back for season two. This week, our Managing Director EMEA, Danielle Wykes, chats with ...


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Tags: eCommerce marketing, Thought Leadership, fitness,

GrowthCast: The Future of Media and WFH

What does the future of media look like post COVID?

What significant changes are occurring in the competitive landscape, and...


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Tags: personlization, eCommerce marketing, Thought Leadership,

How Global Brands Can Use DCO To Thrive Now And Post-Pandemic

This article was originally published on Forbes.

Digital marketing, as we know it, has changed quite a bit in the past few...


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Tags: Thought Leadership

Resilience: How We Respond To Crisis

It’s been over two months since the COVID-19 Stay-at-home orders came into effect. In many ways, the coronavirus crisis has...


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Tags: People and Culture

How We Build A Dynamic Community of People, Culture and Inclusivity

Right around late March when the coronavirus panic-buying set in, none of us could find disinfecting solutions and wipes,...


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Tags: inclusiveness, COVID-19, TogetherApart,

Determination: What We Can Learn From An Ant

Tough times don't last. Determined people do.

In this moment of our fight against COVID-19, we see COURAGE among each of us as...


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Tags: personlization, digital marketing, COVID-19,

The True Meaning of Dedication: from Family to Community

“Dedicate yourself to what gives your life true meaning and purpose; make a positive difference in someone's life.”― Roy T....


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Tags: personlization, digital marketing, COVID-19,

Finding Courage in Today's New Normal--Amid COVID-19

City by city, state by state, country after country--we see stay-at-home mandates coming into effect as governments are...


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Tags: digital marketing, COVID-19, Stay-at-Home,

Jivox+LiveRamp: Delivering Brand-Centric, Omnichannel Personalization in a Privacy-First World

Bridging the gap: consumer privacy & personalization

Pew Research has found that nearly 80% of U.S. adults are concerned about...


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Tags: dynamic creative optimization, DCO, personlization,

Digital Marketer Speaks Out: Emma on ADHD

We are honored to share a story about Emma O'Sullivan. We’ve known Emma through our work together in creating personalized DCO...


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Tags: DCO, "personalization", inclusiveness,

Jivox Podcast: Digital Marketers on Diversity

 

Why Here, Why Now?

Danielle Wykes and I both work for Jivox, a company built on the strength and resilience of 150 talents...


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Tags: DCO, personlization, inclusiveness,

Omni-Channel Marketing Benchmark

The Positive Impact of Combining Omni-Channel Marketing with Personalized Messaging.

Remember back in 2003, Best Buy came up...


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Tags: Thought Leadership

How Digital Marketers Win with Personalized Ads

Reinventing digital marketing through big data, machine-learning and dynamic creative.

In a Customer Experience & Loyalty...


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Tags: Thought Leadership

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.