About Anna Luo

Omni-Channel Marketing Benchmark

The Positive Impact of Combining Omni-Channel Marketing with Personalized Messaging. Remember back in 2003, Best Buy came up with the "customer centricity" approach to compete with Walmart's electronics department? This approach focused on the customer's journey, from online, to in-store and to post-sales support. The move kicked off a new breed [...]
By Anna Luo | April 20th, 2018

How Digital Marketers Win with Personalized Ads

Reinventing digital marketing through big data, machine-learning and dynamic creative. In a Customer Experience & Loyalty Special Report included in the March 29, 2017 edition of The Times, Diaz Nesamoney—Jivox CEO and author of the book Personalized Digital Advertising—addressed a key pain point that has been so deeply felt by digital marketers. [...]
By Anna Luo | April 12th, 2017
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JIVOX BLOG: Insights into the latest AI trends and top of mind omni-channel personalization priorities for digital marketers.

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