About Anna Luo

Digital Marketer Speaks Out: Emma on ADHD

We are honored to share a story about Emma O'Sullivan. We’ve known Emma through our work together in creating personalized DCO campaigns for global brands. Here’s her story: from the time when she was first diagnosed with ADHD, to seeing her strength in dealing with it at work and at home.  Her resilience shines in her willingness to accept this [...]
By Anna Luo | September 19th, 2019

Jivox Podcast: Digital Marketers on Diversity

  Why Here, Why Now? Danielle Wykes and I both work for Jivox, a company built on the strength and resilience of 150 talents around the world. We, as a company, are passionate about using technology to help solve business problems and drive business growth. Throughout 13 years of our operation, we have hit a few bumps along the way. We have [...]
By Anna Luo | September 19th, 2019

Omni-Channel Marketing Benchmark

The Positive Impact of Combining Omni-Channel Marketing with Personalized Messaging. Remember back in 2003, Best Buy came up with the "customer centricity" approach to compete with Walmart's electronics department? This approach focused on the customer's journey, from online, to in-store and to post-sales support. The move kicked off a new breed [...]
By Anna Luo | April 20th, 2018

How Digital Marketers Win with Personalized Ads

Reinventing digital marketing through big data, machine-learning and dynamic creative. In a Customer Experience & Loyalty Special Report included in the March 29, 2017 edition of The Times, Diaz Nesamoney—Jivox CEO and author of the book Personalized Digital Advertising—addressed a key pain point that has been so deeply felt by digital marketers. [...]
By Anna Luo | April 12th, 2017
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Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.

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