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GrowthCast: Know Your Customers and Brand Differentiation for CMOs

What is KYC and why is it important in the retail world? What strategies can CMOs employ to transform their brands?

In this episode, Erik Lautier, former CMO of Francesca’s and CDO of Bebe’s discusses speaks with Nimay about:

  • How brands can really know their customers and why that is important to connect the online and offline experience
  • How to invest in social commerce and use promotions for growth while preserving brand authenticity
  • Why customer personas and personalization matter
  • How to think about attribution and return on ad spend (ROAS) with regards to marketing budgets and ROI.
 

 

About the Speakers

Erik Lautier is a twenty year veteran of ecommerce and marketing, having held roles of increasing responsibility at a number of retailers, including Lacoste, Bebe, where he served as EVP and Chief Digital Officer, and Francesca's, where he served as EVP eCommerce and Chief Marketing Officer. He now runs Erik & Co, an eCommerce and marketing consultancy serving retailers and direct to consumer brands.

Nimay Parekh is VP of Product and Growth at Jivox. He is responsible for leading Jivox's new eCommerce product initiatives and growth programs. He has over 15 years of experience in cloud, ML and IoT based technologies. He is a TED speaker, White House Presidential Innovation Fellow admit, NASA based Singularity University graduate and MBA from INSEAD

December 15th, 2020

 

By Anna Luo

Anna Luo, Senior Vice President of Marketing & Customer Innovation at Jivox, is passionate about introducing cutting-edge technologies to enterprise customers – putting them on the path of increased competitiveness and accelerated growth. She has two decades of marketing experience, most of which she has spent driving across-functional collaboration to scale startups and contributing to successful exits via IPO and acquisition.

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