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Privacy first analytics

 

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How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies

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How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies
By Matt Sharratt On November 30, 2021

How Fast, Real-Time and Privacy-First Analytics Can Power Successful Personalization Strategies

We recently announced a significant upgrade to the Jivox IQ platform, involving a complete redesign of the core event processing...


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Tags: engagement rate, "personalization", Platform & Technology,

Display Marketing Success Metrics
By Anurag Sure On May 15, 2019

Display Marketing Success Metrics

 

As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind...


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Tags: dynamic creative optimization, reduce costs, metrics,

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