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Diaz Nesamoney is an accomplished technology entrepreneur who founded three successful technology companies all harnessing the power of data to power enterprise and consumer applications. Currently Diaz is Founder, President, and CEO of Jivox, a company that provides a technology platform for data-driven personalized advertising and marketing. He was previously Co-founder, President, and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999. Informatica pioneered data integration software as a category and is now the market leader with more than $1 billion in revenue and a $5 billion market capitalization.
Consumers have been sending a clear message to brands for some time now: brands need to respect their privacy and be good...
Tags: DCO, Thought Leadership, data security,
For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very...
Tags: dynamic creative optimization, personlization, Thought Leadership,
Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were...
Tags: identity, Thought Leadership, FLoC,
This article was originally posted on Business 2 Community.
As anyone in the advertising industry well knows, Google is in the...
Tags: first-party data, identity, Thought Leadership,
This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers, we...
Tags: dynamic creative optimization, personlization, first-party data,
Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising...
Last week, Google finally announced what they have hinted at for a while — that their solution to the removal of third-party...
At Jivox, we had our best year as a company in 2020. We grew significantly over 2020 and had...
Tags: dynamic creative optimization, personlization, digital marketing,
This article was originally published on TotalRetail.
In today’s shopping environment, consumer habits change by the day. One day...
Tags: omnichannel, Thought Leadership
This article was originally posted on ANA.
While it has been more than ten years since the U.S. was embroiled in a recession, it...
Tags: Thought Leadership
This article was originally posted on Ecommerce Times.
You're driving to work as the sky starts to dump the first snow of the...
Tags: Thought Leadership
Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to make its way to the...
Tags: dynamic creative optimization, personlization, eCommerce marketing,
During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised...
Tags: Thought Leadership
Over the last several days, we have seen horrific events happen in America. The fact that a police officer in broad daylight with...
Tags: People and Culture
This post was originally published on
When we receive coupons for products we’ve been eyeing or stumble upon new, lower rates...
Tags: DCO, digitalmarketing, first-party data,
This post was originally published on
For the first weeks of COVID-19, it felt like the end of the world was indeed finally...
Tags: reduce costs, DCO, personlization,
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see...
Tags: first-party data, cookieless, identity,
In just a few weeks, the whole world has changed, perhaps even permanently. What appeared to be a wayward virus in a remote...
Tags: reduce costs, brands, digital marketing,
Thriving at Jivox at a time of crisis
As a three-time entrepreneur, I have always valued developing a strong culture over and...
Tags: coronavirus, COVID-19, Stay-at-Home,
Traditionally marketers were taught to respect and use...
Tags: Thought Leadership
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing...
Tags: Thought Leadership
Not too long ago, media agencies were a necessary first stop for any...
Tags: Thought Leadership
I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and...
Tags: Thought Leadership
Today’s audiences aren’t just spending time with two or three forms...
Tags: Platform & Technology
A great discussion about the future of digital advertising between Diaz Nesamoney,...
Tags: Thought Leadership
Throughout its 20-year history, the IAB has been working with...
Tags: Thought Leadership
As a computer science student many years ago, I learned a bit about...
Tags: Thought Leadership
At the dmexco conference last year, I had an opportunity to...
Tags: Thought Leadership
Calling something an...
Tags: Thought Leadership
How often have you gone to a website and seen an ad...
Tags: Thought Leadership
In recent years, programmatic media platforms have revolutionized the world of...
Tags: Thought Leadership
For marketers, the...
Tags: Thought Leadership
Programmatic media is a fait accompli; there is no...
Tags: Thought Leadership
The Interactive Advertising Bureau (IAB) ...
Tags: Thought Leadership
Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels.
1810 Gateway Drive
San Mateo, CA 94404
Phone: 1.650.412.1125