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Anna Luo, Senior Vice President of Marketing & Customer Innovation at Jivox, is passionate about introducing cutting-edge technologies to enterprise customers – putting them on the path of increased competitiveness and accelerated growth. She has two decades of marketing experience, most of which she has spent driving across-functional collaboration to scale startups and contributing to successful exits via IPO and acquisition.
Tags: "personalization", digital marketing, consumer privacy,
Tags: digital marketing, dynamic creative, Platform & Technology,
“The future of Digital Marketing is a combination of digital AND human. Brands should be present everywhere and relevant while...
Tags: personlization, Thought Leadership, humanizing marketing,
“Much of a future consumer’s product needs are becoming anticipated and automated...it’s ‘personal commerce’ that anticipates,...
Tags: digital marketing, Thought Leadership, Voices In Personalization,
This interview was originally published on AiThority.
Hi Anna, please tell us about your current role and how you arrived at...
Tags: personlization, diversity, digital marketing,
Global brands have achieved significant scale and efficiencies across most of marketing over the past 10 years, leveraging...
Tags: dynamic creative optimization, personlization, Thought Leadership,
Earlier today, we launched Dynamic Canvas Studio (DCS), a...
Tags: dynamic creative optimization, reduce costs, personlization,
This article was originally posted in Forbes.
Covid-19 has not only drastically changed the way we communicate with each other,...
Tags: Thought Leadership
What is KYC and why is it important in the retail world? What strategies can CMOs employ to transform their brands?
Tags: brands, Thought Leadership, DTC,
What are the essential ingredients for a successful direct-to-consumer (DTC) selling? Data, more data, and DTC best practices.
In...
Tags: omnichannel, Thought Leadership, DTC,
In this episode of #Thetimeisnow, a podcast by Jivox, our Managing Director EMEA, Danielle Wykes, chats with Adam Ray, CEO and...
Tags: People and Culture, entrepreneur, education
#Thetimeisnow, a podcast by Jivox, is back for season two. This week, our Managing Director EMEA, Danielle Wykes, chats with ...
Tags: eCommerce marketing, Thought Leadership, fitness,
What does the future of media look like post COVID?
What significant changes are occurring in the competitive landscape, and...
Tags: personlization, eCommerce marketing, Thought Leadership,
This article was originally published on Forbes.
Digital marketing, as we know it, has changed quite a bit in the past few...
Tags: Thought Leadership
It’s been over two months since the COVID-19 Stay-at-home orders came into effect. In many ways, the coronavirus crisis has...
Tags: People and Culture
Right around late March when the coronavirus panic-buying set in, none of us could find disinfecting solutions and wipes, rubbing...
Tags: inclusiveness, COVID-19, TogetherApart,
Tough times don't last. Determined people do.
In this moment of our fight against COVID-19, we see COURAGE among each of us as we...
Tags: personlization, digital marketing, COVID-19,
“Dedicate yourself to what gives your life true meaning and purpose; make a positive difference in someone's life.”― Roy T....
Tags: personlization, digital marketing, COVID-19,
City by city, state by state, country after country--we see stay-at-home mandates coming into effect as governments are working...
Tags: digital marketing, COVID-19, Stay-at-Home,
Pew Research has found that nearly 80% of U.S. adults are concerned about...
We are honored to share a story about Emma O'Sullivan. We’ve known Emma through our work together in creating personalized DCO...
Tags: DCO, "personalization", inclusiveness,
Danielle Wykes and I both work for Jivox, a company built on the strength and resilience of 150 talents...
Tags: DCO, personlization, inclusiveness,
Remember back in 2003, Best Buy came up with...
Tags: Thought Leadership
In a Customer Experience & Loyalty Special...
Tags: Thought Leadership
Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels.
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