About Smita Shore

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization. I recently came across a study by Salesforce.com on customer expectations that caught my attention. 59% of consumers today expect brands to personalize the information they receive from them. Furthermore, 79% are willing to share information in [...]
By Smita Shore | May 15th, 2019
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Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.

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