Personalized Advertising in a Programmatic World

The task of the modern marketer is to use big data to personalize advertising Programmatic media is a fait accompli; there is no doubt programmatic is the future of digital advertising, and brands can no longer afford to turn a blind eye to it.
By Diaz Nesamoney | November 10th, 2016

The IAB’s Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity

Without standards there is no hope of personalized digital advertising achieving scale The Interactive Advertising Bureau (IAB) this week introduced the industry’s first standard for dynamic digital advertising.
By Diaz Nesamoney | October 22nd, 2016
Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.