The task of the modern marketer is to use big data to personalize advertising Programmatic media is a fait accompli; there is no doubt programmatic is the future of digital advertising, and brands can no longer afford to turn a blind eye to it.
Without standards there is no hope of personalized digital advertising achieving scale The Interactive Advertising Bureau (IAB) this week introduced the industry’s first standard for dynamic digital advertising.
Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels.