Beating Ad-Blocking. How LEAN, relevant and personalized ads will win

Simply do what your consumers want: deliver relevant and less annoying ads How often have you gone to a website and seen an ad block your view of the page or had to wait patiently for the page to load while hundreds of blinking, jumping, flying and  otherwise annoying ads jumped across the screen trying to get your attention?  Post this last [...]
By Diaz Nesamoney | November 15th, 2016

The Future Of Advertising? How The IAB’s Dynamic Ads Standard Changes The Game

Opening the Door to Growth in Digital Advertising In recent years, programmatic media platforms have revolutionized the world of media buying and selling. Meanwhile the missing piece in the personalized digital advertising puzzle – programmatic and dynamic creative – has been evolving much more slowly.
By Diaz Nesamoney | November 15th, 2016

In the Battle For Consumer Attention, Personalization Beats Targeting — Every Time

Excerpted from “Personalized Digital Advertising: How Data and Technology Are Transforming How We Market“. For marketers, the very first difficulty with media delivered via the Internet is the significant fragmentation of audiences across websites. Targeting came about as a solution to the media fragmentation, but it wasn't enough — it takes [...]
By Diaz Nesamoney | November 12th, 2016

Personalized Advertising in a Programmatic World

The task of the modern marketer is to use big data to personalize advertising Programmatic media is a fait accompli; there is no doubt programmatic is the future of digital advertising, and brands can no longer afford to turn a blind eye to it.
By Diaz Nesamoney | November 10th, 2016

The IAB’s Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity

Without standards there is no hope of personalized digital advertising achieving scale The Interactive Advertising Bureau (IAB) this week introduced the industry’s first standard for dynamic digital advertising.
By Diaz Nesamoney | October 22nd, 2016
Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.