The IAB’s Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity

Without standards there is no hope of personalized digital advertising achieving scale The Interactive Advertising Bureau (IAB) this week introduced the industry’s first standard for dynamic digital advertising.
By Diaz Nesamoney | October 22nd, 2016
Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.