Why the IAB’s recently released dynamic ad standard is a game-changer At the dmexco conference last year, I had an opportunity to meet Rob Norman, Chief Digital Officer at GroupM. After some discussion, Rob turned to me and said "we have done a good job solving the distribution problem in digital advertising, but we need to solve the manufacturing [...]
We can be better advertisers, showing content that resonates ethnically, demographically, and more Calling something an existential threat definitely gets everyone's attention. After all we want to continue to exist and so when we hear of an existential threat, we have one of two reactions -- acceptance and action or denial and delay.
Simply do what your consumers want: deliver relevant and less annoying ads How often have you gone to a website and seen an ad block your view of the page or had to wait patiently for the page to load while hundreds of blinking, jumping, flying and otherwise annoying ads jumped across the screen trying to get your attention? Post this last [...]
Opening the Door to Growth in Digital Advertising In recent years, programmatic media platforms have revolutionized the world of media buying and selling. Meanwhile the missing piece in the personalized digital advertising puzzle – programmatic and dynamic creative – has been evolving much more slowly.
Excerpted from “Personalized Digital Advertising: How Data and Technology Are Transforming How We Market“. For marketers, the very first difficulty with media delivered via the Internet is the significant fragmentation of audiences across websites. Targeting came about as a solution to the media fragmentation, but it wasn't enough — it takes [...]
The task of the modern marketer is to use big data to personalize advertising Programmatic media is a fait accompli; there is no doubt programmatic is the future of digital advertising, and brands can no longer afford to turn a blind eye to it.
Without standards there is no hope of personalized digital advertising achieving scale The Interactive Advertising Bureau (IAB) this week introduced the industry’s first standard for dynamic digital advertising.
JIVOX BLOG: Insights into the latest AI trends and top of mind omni-channel personalization priorities for digital marketers.
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels.