Thought Leaders in Artificial Intelligence A great discussion about the future of digital advertising between Diaz Nesamoney, Founder and CEO of Jivox and Sramana Mitra, founder of One Million by One Million (1M/1M), the world’s first and only global virtual incubator/accelerator.
Ushering in a New Era of Content and Data-Driven Advertising Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage [...]
Reinventing digital marketing through big data, machine-learning and dynamic creative. In a Customer Experience & Loyalty Special Report included in the March 29, 2017 edition of The Times, Diaz Nesamoney—Jivox CEO and author of the book Personalized Digital Advertising—addressed a key pain point that has been so deeply felt by digital marketers. [...]
Digital Marketing Suffers from a Significant Challenge Today As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human [...]
Why the IAB’s recently released dynamic ad standard is a game-changer At the dmexco conference last year, I had an opportunity to meet Rob Norman, Chief Digital Officer at GroupM. After some discussion, Rob turned to me and said "we have done a good job solving the distribution problem in digital advertising, but we need to solve the manufacturing [...]
We can be better advertisers, showing content that resonates ethnically, demographically, and more Calling something an existential threat definitely gets everyone's attention. After all we want to continue to exist and so when we hear of an existential threat, we have one of two reactions -- acceptance and action or denial and delay.
Simply do what your consumers want: deliver relevant and less annoying ads How often have you gone to a website and seen an ad block your view of the page or had to wait patiently for the page to load while hundreds of blinking, jumping, flying and otherwise annoying ads jumped across the screen trying to get your attention? Post this last [...]
Opening the Door to Growth in Digital Advertising In recent years, programmatic media platforms have revolutionized the world of media buying and selling. Meanwhile the missing piece in the personalized digital advertising puzzle – programmatic and dynamic creative – has been evolving much more slowly.
Excerpted from “Personalized Digital Advertising: How Data and Technology Are Transforming How We Market“. For marketers, the very first difficulty with media delivered via the Internet is the significant fragmentation of audiences across websites. Targeting came about as a solution to the media fragmentation, but it wasn't enough — it takes [...]
The task of the modern marketer is to use big data to personalize advertising Programmatic media is a fait accompli; there is no doubt programmatic is the future of digital advertising, and brands can no longer afford to turn a blind eye to it.
Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels.