City by city, state by state, country after country--we see stay-at-home mandates coming into effect as governments are working towards containing the COVID-19 pandemic. While a lot of us in the non-essential businesses are sheltering at home, there are many more who continue working on the frontline because what they do is essential to keeping us [...]
In just a few weeks, the whole world has changed, perhaps even permanently. What appeared to be a wayward virus in a remote province of China is now impacting every single country, business and person in the world. Almost every business, therefore, is faced with a very tough dilemma – they need to continue selling their products in order to [...]
Thriving at Jivox at a time of crisis As a three-time entrepreneur, I have always valued developing a strong culture over and above almost anything we do as a company. We go to great lengths, starting with interviewing people to ensure that cultural fit is treated as importantly as qualifications and experience, creating activities to reinforce [...]
Bridging the gap: consumer privacy & personalization Pew Research has found that nearly 80% of U.S. adults are concerned about how companies use their personal digital data. Results further reveal that 81% of adults feel little or no control over the data companies collect. Even so, the majority of digital marketers (64%) still acknowledge the [...]
We are honored to share a story about Emma O'Sullivan. We’ve known Emma through our work together in creating personalized DCO campaigns for global brands. Here’s her story: from the time when she was first diagnosed with ADHD, to seeing her strength in dealing with it at work and at home. Her resilience shines in her willingness to accept this [...]
Why Here, Why Now? Danielle Wykes and I both work for Jivox, a company built on the strength and resilience of 150 talents around the world. We, as a company, are passionate about using technology to help solve business problems and drive business growth. Throughout 13 years of our operation, we have hit a few bumps along the way. We have [...]
As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind issue for marketers. Advertising has been around for roughly more than 200 years in different forms: print media, billboards, pamphlets, and more recently, TV and online ads. One of the biggest challenges with all the [...]
To offer personalization, brands need to leverage a combination of data, channel, and optimization. I recently came across a study by Salesforce.com on customer expectations that caught my attention. 59% of consumers today expect brands to personalize the information they receive from them. Furthermore, 79% are willing to share information in [...]
Personalization: Plotting, Analyzing and Optimizing the Customer Journey Traditionally marketers were taught to respect and use the hallowed “marketing funnel,” and the idea was a brand would cast a wide net using broad messaging and then entice consumers through a “path-to-purchase.” This funnel approach worked well in the days of traditional [...]
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing number of brands have begun selling their products straight to consumers, cutting out the middleman and generating large quantities of customer information in the process.
Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels.