The Demise of Third-Party Cookies: How Personalization Must Evolve

This post was originally published on    When we receive coupons for products we’ve been eyeing or stumble upon new, lower rates for the best hotel in the location of our dreams, it isn’t a coincidence. Brands use the data they’ve gathered about you to serve these personalized ads, sometimes without you even realizing it. While at first this might [...]
By Diaz Nesamoney | May 19th, 2020

Three Ways Digital Marketing Will Change Post COVID-19

This post was originally published on  For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. The stock market was falling, companies were laying people off, people were forced to work from home, grocery shelves emptied, and, almost every country in the world had infections and deaths soaring – there seemed to [...]
By Diaz Nesamoney | May 19th, 2020

How We Build A Dynamic Community of People, Culture and Inclusivity

Right around late March when the coronavirus panic-buying set in, none of us could find disinfecting solutions and wipes, rubbing alcohol, face masks online or in the stores. But one afternoon, I received a little Jivox care package containing all of these essentials, along with vitamin C pills and anti-stress incense sticks. This is very typical [...]
By Anna Luo | May 13th, 2020

Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Adding to the Conversation

When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested items derived from our previous purchases. When we browse camping gear online, we’re quickly served banner ads for that merchandise. When we open Google or Apple Maps, we’re offered commonly-visited destinations [...]
By Diaz Nesamoney | April 30th, 2020

Determination: What We Can Learn From An Ant

Tough times don't last. Determined people do. In this moment of our fight against COVID-19, we see COURAGE among each of us as we DEDICATE ourselves to making a positive difference in others' lives. While facing some of these life challenges, it is our DETERMINATION that gets us through the crisis, again and again. I want to share an uplifting [...]
By Anna Luo | April 20th, 2020

The True Meaning of Dedication: from Family to Community

“Dedicate yourself to what gives your life true meaning and purpose; make a positive difference in someone's life.” ― Roy T. Bennett As we continue to confront the coronavirus crisis, we look for ways to do our individual parts and bring change for the better through our aggregated efforts. Today, I’ve had a chance to catch up with Taylor White, [...]
By Anna Luo | April 14th, 2020

Resizing Ad Images Made Easy Using DCO

Increase creative production cost savings using automation  Launching a digital campaign often involves frequent, repetitive tasks. For instance, to run the same campaign across multiple channels, ads must be re-sized to adhere to the specifications of that channel. An ad created for mobile will not work on Facebook. This would not have been such [...]
By Smita Shore | April 01st, 2020

Finding Courage in Today's New Normal--Amid COVID-19

City by city, state by state, country after country--we see stay-at-home mandates coming into effect as governments are working towards containing the COVID-19 pandemic. While a lot of us in the non-essential businesses are sheltering at home, there are many more who continue working on the frontline because what they do is essential to keeping us [...]
By Anna Luo | March 31st, 2020

How Brands Are Responding With Empathy To The Coronavirus Outbreak

  In just a few weeks, the whole world has changed, perhaps even permanently.  What appeared to be a wayward virus in a remote province of China is now impacting every single country, business and person in the world. Almost every business, therefore, is faced with a very tough dilemma – they need to continue selling their products in order to [...]
By Diaz Nesamoney | March 27th, 2020

Coronavirus is bringing out the best of our company culture

Thriving at Jivox at a time of crisis As a three-time entrepreneur, I have always valued developing a strong culture over and above almost anything we do as a company. We go to great lengths, starting with interviewing people to ensure that cultural fit is treated as importantly as qualifications and experience, creating activities to reinforce [...]
By Diaz Nesamoney | March 23rd, 2020
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Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.