As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind issue for marketers. Advertising has been around for roughly more than 200 years in different forms: print media, billboards, pamphlets, and more recently, TV and online ads. One of the biggest challenges with all the [...]
To offer personalization, brands need to leverage a combination of data, channel, and optimization. I recently came across a study by Salesforce.com on customer expectations that caught my attention. 59% of consumers today expect brands to personalize the information they receive from them. Furthermore, 79% are willing to share information in [...]
Personalization: Plotting, Analyzing and Optimizing the Customer Journey Traditionally marketers were taught to respect and use the hallowed “marketing funnel,” and the idea was a brand would cast a wide net using broad messaging and then entice consumers through a “path-to-purchase.” This funnel approach worked well in the days of traditional [...]
It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing number of brands have begun selling their products straight to consumers, cutting out the middleman and generating large quantities of customer information in the process.
The Positive Impact of Combining Omni-Channel Marketing with Personalized Messaging. Remember back in 2003, Best Buy came up with the "customer centricity" approach to compete with Walmart's electronics department? This approach focused on the customer's journey, from online, to in-store and to post-sales support. The move kicked off a new breed [...]
Strategy, Data and Technology Must Become Core Practices Not too long ago, media agencies were a necessary first stop for any brand that hoped to connect with its target customers. Only the agency had the information necessary to create an intelligent media plan or the relationships and cost-efficiency (due to their ability to make aggregate media [...]
Tips for CPG Brands I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization.
Powering Brands’ Omni-channel Campaigns with Personalization Today’s audiences aren’t just spending time with two or three forms of media. They are omnivorous consumers of media on a multitude of platforms and screens. If marketers want to engage them effectively, they need to similarly create a seamless engagement experience across channel. In [...]
Thought Leaders in Artificial Intelligence A great discussion about the future of digital advertising between Diaz Nesamoney, Founder and CEO of Jivox and Sramana Mitra, founder of One Million by One Million (1M/1M), the world’s first and only global virtual incubator/accelerator.
Ushering in a New Era of Content and Data-Driven Advertising Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage [...]
JIVOX BLOG: Insights into the latest AI trends and top of mind omni-channel personalization priorities for digital marketers.
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels.