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The Future
of Identity
Post Google

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Personalized Connected TV Ads: Digital Marketing’s New Frontier

 

For the longest time, marketers have been reluctant to give up TV advertising, despite it being very expensive, not very...


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Tags: dynamic creative optimization, personlization, Thought Leadership,

Google Pressed Pause on Removing Third-Party Cookies. What Should Brands Do Next?

Late last week, Google announced postponing the removal of third-party (3P) cookies from Chrome. While some marketers were...


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Tags: identity, Thought Leadership, FLoC,

The Most Interesting Personalized Video Ads We’ve Seen Across Social Media Sites

Personalization in marketing is no longer a nice-to-have. As per a recent study by Salesforce, 52% of consumers always expect...


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Tags: dynamic creative optimization, "personalization", Platform & Technology

AiThority Interview with Anna Luo, VP of Customer Innovation and Marketing at Jivox

This interview was originally published on AiThority.

Hi Anna, please tell us about your current role and how you arrived at...


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Tags: personlization, diversity, digital marketing,

What’s Next for 1:1 Identity in a Google-Less Industry?

This article was originally posted on Business 2 Community. 

As anyone in the advertising industry well knows, Google is in...


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Tags: first-party data, identity, Thought Leadership,

How First-Party Identity Will Rule Personalized Digital Marketing

This is quite an irony. Post-Pandemic, as brands are having to figure out how to sell their products directly to consumers,...


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Tags: dynamic creative optimization, personlization, first-party data,

GrowthCast: Artificial Intelligence in Energy and Climate Change

What are self driving buildings? How do electric vehicles continue to innovate with EV charging networks and real estate? How...


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Tags: "personalization", Thought Leadership, artificial intelligence,

DCO: Smart Ways to Save Costs & Increase ROI

Global brands have achieved significant scale and efficiencies across most of marketing over the past 10 years, leveraging...


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Tags: dynamic creative optimization, personlization, Thought Leadership,

GrowthCast: Super Funnels with DeepCrawl

What are super funnels and why do they matter? Can we achieve a low customer acquisition cost while maintaining high...


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Tags: Thought Leadership

GrowthCast: Values-Driven Leadership with Lucidworks

What is values-driven leadership? Why is vulnerability important in the workplace? How can leaders, CxOs and board members...


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Tags: Thought Leadership, growth strategy, values-driven,

GrowthCast: Investing for 2030 with Simplify

What trends should investors be aware of while seeking alpha for 2030? Along with eCommerce and personalization, what...


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Tags: "personalization", Thought Leadership, eCommerce,

GrowthCast: Digital Transformation with Cloudera

How can one scale one’s data and cloud architecture? How does supporting a cloud center of excellence lead to product led...


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Tags: jivox podcast, Thought Leadership, cloud computing,

Celebrating the Unstoppable Spirit of the Women of Jivox

At Jivox, we’re privileged to have a bunch of women with a spirit that reverberates the unstoppable culture we’ve built over...


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Tags: People and Culture

Creating a Successful Product Through Cross-Company Collaboration

In the month of February, we launched the Dynamic Canvas Studio, a major product update highlighting creative freedom brands...


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Tags: DCO, company culture, People and Culture,

The Future of Identity Post Google

Identity has become the topic of the day and a very polarizing conversation between Google and the rest of the advertising...


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Tags: personlization, digitalmarketing, first-party data,

GrowthCast: Mastering Branding with Salsify

What is good branding and how does it impact the overall corporate growth strategy? What are product content activation,...


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Tags: eCommerce marketing, Thought Leadership, eCommerce,

GrowthCast: Community-led Product Growth with Stack Overflow

What is community-led growth and why does it matter? How does Stack Overflow think about its developer community? What are the...


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Tags: jivox podcast, Thought Leadership, product-led growth,

Introducing Jivox Dynamic Canvas Studio

What Is It & Why It Matters to In-house Creative Teams & Agencies

Earlier today, we launched Dynamic Canvas Studio (DCS), a...


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Tags: dynamic creative optimization, reduce costs, personlization,

Dynamic Canvas Studio: An Easy-to-Use UI for Personalizing Creative at Scale

Personalizing marketing messages at scale can be challenging. Besides tailoring messages to make them relevant to consumers’...


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Tags: Platform & Technology, dynamic canvas studio

Google’s FLoC And The Future Of Identity

Last week, Google finally announced what they have hinted at for a while — that their solution to the removal of third-party...


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4 Trends CEOs and CMOs Need To Be Aware of in 2021

This article was originally published by Toolbox.com.  

2020 was a year of tremendous strife and technological tailwinds.With...


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Tags: "personalization", consumer privacy, Thought Leadership,

Three Steps To Using Automation To Keep Personalized Digital Marketing Alive

This article was originally posted in Forbes.

Covid-19 has not only drastically changed the way we communicate with each...


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Tags: Thought Leadership

Reflecting Back on 2020 and Where We are Heading in 2021

The Future is Personalized Marketing

At Jivox, we had our best year as a company in 2020. We grew significantly over 2020 and...


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Tags: dynamic creative optimization, personlization, digital marketing,

Ending 2020 on a brighter note

To say that 2020 has been a bad dream we’d all like to wake up from is probably an understatement. Most of us are exhausted...


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Tags: company culture, People and Culture, holiday

GrowthCast: Know Your Customers and Brand Differentiation for CMOs

What is KYC and why is it important in the retail world? What strategies can CMOs employ to transform their brands?


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Tags: brands, Thought Leadership, DTC,

Growth Commerce: Emerging Global Trends in eCommerce (EMEA)

In Part 1, we discussed the history of eCommerce and the emerging trends in commerce in North America. North America post...


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Tags: digital marketing, omnichannel, eCommerce marketing,

GrowthCast: Best Data and DTC Practices

What are the essential ingredients for a successful direct-to-consumer (DTC) selling? Data, more data, and DTC best practices.


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Tags: omnichannel, Thought Leadership, DTC,

2020 Personalized eCommerce Trends: Consumer Packaged Goods (CPG)

The Consumer Packaged Goods industry has seen several shifts in consumer buying patterns over the last decade, seeding new...


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Tags: personlization, omnichannel, dynamic creative,

Discussing 'smart' with 59a's Adam Ray

In this episode of #Thetimeisnow, a podcast by Jivox, our Managing Director EMEA, Danielle Wykes, chats with Adam Ray, CEO and...


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Tags: People and Culture, entrepreneur, education

Ratna’s CAR.O.L - The Perils of Being a Maverick & Finding Your “Baby”

#Thetimeisnow, a podcast by Jivox, is back for season two. This week, our Managing Director EMEA, Danielle Wykes, chats with ...


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Tags: eCommerce marketing, Thought Leadership, fitness,

GrowthCast: The Future of Media and WFH

What does the future of media look like post COVID?

What significant changes are occurring in the competitive landscape, and...


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Tags: personlization, eCommerce marketing, Thought Leadership,

Growth Commerce: Emerging Global Trends in eCommerce (North America)

Growth Commerce represents a navigated tour around the world with regards to emerging eCommerce trends and patterns. With...


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Tags: digital marketing, omnichannel, eCommerce marketing,

How to Reinvent CX in the New Normal With Omnichannel Personalization

This article was originally published on TotalRetail.

In today’s shopping environment, consumer habits change by the day. One...


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Tags: omnichannel, Thought Leadership

How Global Brands Can Use DCO To Thrive Now And Post-Pandemic

This article was originally published on Forbes.

Digital marketing, as we know it, has changed quite a bit in the past few...


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Tags: Thought Leadership

Post-Pandemic: How Digital Marketers Can Do More with Less

This article was originally posted on ANA.

While it has been more than ten years since the U.S. was embroiled in a recession,...


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Tags: Thought Leadership

Why Retailers Need to Adopt Omnichannel Personalization

This article was originally posted on Ecommerce Times.

You're driving to work as the sky starts to dump the first snow of the...


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Tags: Thought Leadership

Personalized eCommerce in the Age of 5G

Millions of people stuck in their homes and terrified to go outside for fear of a pandemic would have seemed like the stuff of...


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Personalized eCommerce Marketing: The New Imperative for Brands

Several years ago I watched the movie Outbreak about an errant virus getting away from the heart of Africa to make its way to...


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Tags: dynamic creative optimization, personlization, eCommerce marketing,

Dynamic Creative (DCO) Saves Brands Millions in Creative Production Costs

During the Madmen era, any money spent on anything other than media was called “non-working media spend” which comprised...


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Tags: Thought Leadership

Yes. Black Lives Matter

Over the last several days, we have seen horrific events happen in America. The fact that a police officer in broad daylight...


( read )

Tags: People and Culture

Resilience: How We Respond To Crisis

It’s been over two months since the COVID-19 Stay-at-home orders came into effect. In many ways, the coronavirus crisis has...


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Tags: People and Culture

The Demise of Third-Party Cookies: How Personalization Must Evolve

This post was originally published on 

 

When we receive coupons for products we’ve been eyeing or stumble upon new, lower...


( read )

Tags: DCO, digitalmarketing, first-party data,

Three Ways Digital Marketing Will Change Post COVID-19

This post was originally published on 

For the first weeks of COVID-19, it felt like the end of the world was indeed finally...


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Tags: reduce costs, DCO, personlization,

How We Build A Dynamic Community of People, Culture and Inclusivity

Right around late March when the coronavirus panic-buying set in, none of us could find disinfecting solutions and wipes,...


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Tags: inclusiveness, COVID-19, TogetherApart,

Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Adding to the Conversation

When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we...


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Tags: first-party data, cookieless, identity,

Determination: What We Can Learn From An Ant

Tough times don't last. Determined people do.

In this moment of our fight against COVID-19, we see COURAGE among each of us as...


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Tags: personlization, digital marketing, COVID-19,

The True Meaning of Dedication: from Family to Community

“Dedicate yourself to what gives your life true meaning and purpose; make a positive difference in someone's life.”― Roy T....


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Tags: personlization, digital marketing, COVID-19,

Resizing Ad Images Made Easy Using DCO

Increase creative production cost savings using automation 

Launching a digital campaign often involves frequent, repetitive...


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Tags: Platform & Technology

Finding Courage in Today's New Normal--Amid COVID-19

City by city, state by state, country after country--we see stay-at-home mandates coming into effect as governments are...


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Tags: digital marketing, COVID-19, Stay-at-Home,

How Brands Are Responding With Empathy To The Coronavirus Outbreak

 

In just a few weeks, the whole world has changed, perhaps even permanently.  What appeared to be a wayward virus in a remote...


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Tags: reduce costs, brands, digital marketing,

Coronavirus is bringing out the best of our company culture

Thriving at Jivox at a time of crisis

As a three-time entrepreneur, I have always valued developing a strong culture over and...


( read )

Tags: coronavirus, COVID-19, Stay-at-Home,

Jivox+LiveRamp: Delivering Brand-Centric, Omnichannel Personalization in a Privacy-First World

Bridging the gap: consumer privacy & personalization

Pew Research has found that nearly 80% of U.S. adults are concerned about...


( read )

Tags: dynamic creative optimization, DCO, personlization,

Digital Marketer Speaks Out: Emma on ADHD

We are honored to share a story about Emma O'Sullivan. We’ve known Emma through our work together in creating personalized DCO...


( read )

Tags: DCO, "personalization", inclusiveness,

Jivox Podcast: Digital Marketers on Diversity

 

Why Here, Why Now?

Danielle Wykes and I both work for Jivox, a company built on the strength and resilience of 150 talents...


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Tags: DCO, personlization, inclusiveness,

Display Marketing Success Metrics

 

As far back as the 19th century, the challenge to quantify advertising performance and investment was already a top of mind...


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Tags: dynamic creative optimization, reduce costs, metrics,

Moving From Creative Versioning To Personalization

To offer personalization, brands need to leverage a combination of data, channel, and optimization.

I recently came across a...


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Tags: dynamic creative optimization, DCO, brands,

Personalization: Plotting, Analyzing and Optimizing the Customer Journey

Personalization: Plotting, Analyzing and Optimizing the Customer Journey

Traditionally marketers were taught to respect and...


( read )

Tags: Thought Leadership

How Brands Can Thrive By Using First-Party Data

It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a...


( read )

Tags: Thought Leadership

Omni-Channel Marketing Benchmark

The Positive Impact of Combining Omni-Channel Marketing with Personalized Messaging.

Remember back in 2003, Best Buy came up...


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Tags: Thought Leadership

Media Agencies: How to Thrive in the Programmatic Age

Strategy, Data and Technology Must Become Core Practices

Not too long ago, media agencies were a necessary first stop for any...


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Tags: Thought Leadership

How CPG Brands Can Harness Personalization To Engage Consumers

Tips for CPG Brands

I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and...


( read )

Tags: Thought Leadership

Jivox Launches Integration with Facebook to Power Brands’ Omni-channel Campaigns with the Benefits of Personalization

Powering Brands’ Omni-channel Campaigns with Personalization

Today’s audiences aren’t just spending time with two or three...


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Tags: Platform & Technology

Thought Leaders in Artificial Intelligence

Thought Leaders in Artificial Intelligence

A great discussion about the future of digital advertising between Diaz Nesamoney,...


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Tags: Thought Leadership

The IAB Dynamic Content Ad Standard

Ushering in a New Era of Content and Data-Driven Advertising

Throughout its 20-year history, the IAB has been working with...


( read )

Tags: Thought Leadership

How Digital Marketers Win with Personalized Ads

Reinventing digital marketing through big data, machine-learning and dynamic creative.

In a Customer Experience & Loyalty...


( read )

Tags: Thought Leadership

How Machine Learning Will Transform Our World Of Digital Marketing

Digital Marketing Suffers from a Significant Challenge Today

As a computer science student many years ago, I learned a bit...


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Tags: Thought Leadership

Programmatically Generated Creative: Is this the future of advertising?

Why the IAB’s recently released dynamic ad standard is a game-changer

At the dmexco conference last year, I had an opportunity...


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Tags: Thought Leadership

Ad-Blocking - an existential threat to digital advertising or call to action for brands?

We can be better advertisers, showing content that resonates ethnically, demographically, and more

Calling something an...


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Tags: Thought Leadership

Beating Ad-Blocking. How LEAN, relevant and personalized ads will win

Simply do what your consumers want: deliver relevant and less annoying ads

How often have you gone to a website and seen an ad...


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Tags: Thought Leadership

Opening the Door to Growth in Digital Advertising

In recent years, programmatic media platforms have revolutionized the world of...


( read )

Tags: Thought Leadership

In the Battle For Consumer Attention, Personalization Beats Targeting — Every Time

Excerpted from “Personalized Digital Advertising: How Data and Technology Are Transforming How We Market“.

For marketers, the...


( read )

Tags: Thought Leadership

Personalized Advertising in a Programmatic World

The task of the modern marketer is to use big data to personalize advertising

Programmatic media is a fait accompli; there is...


( read )

Tags: Thought Leadership

The IAB’s Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity

Without standards there is no hope of personalized digital advertising achieving scale

The Interactive Advertising Bureau...


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Tags: Thought Leadership

About this Blog

Insights into the latest trends in digital marketing, ranging from artificial intelligence, omni-channel personalization, customer journey, career paths, diversity in the workplace, and more.